Advertising and analytics
Advertising and analytics that show what really works
We run Google Ads campaigns, configure analytics and measure conversions — so that your advertising budget works for real enquiries, sales and data to decide on. We do not focus solely on clicks. We check which campaigns acquire customers, where you are losing budget and what needs to be fixed to make your marketing more predictable.
Advertising without analytics is money thrown away. We do not just launch campaigns — we configure measurement, conversion events, user journeys and the data needed for genuine optimisation. With our campaigns you know exactly how much it costs to acquire a customer, where they come from and what works. No "magic" and no vague claims like "we increased reach".
Who it is for
- Companies wanting to acquire customers from Google quickly
- Online stores needing Google Shopping and Performance Max
- Local companies fighting for customers nearby
- Clients unhappy with their current PPC management
- Anyone who wants to know exactly where their customers come from
What we do
Google Ads
Search campaigns, remarketing and local ads for companies that want to acquire customers from Google. We choose keywords, budgets and a campaign structure so the advertising reaches people genuinely interested in the offer.
Product campaigns
Google Shopping and Performance Max for online stores. We help tidy up Merchant Center, the product feed and the campaigns so products can appear more effectively in Google results.
Analytics
Configuring GA4, GTM, Search Console, Merchant Center and conversion events. As a result you can see which activities bring enquiries, sales and valuable traffic — not just generic clicks.
Campaign audit
Analysis of the current Google Ads account, the campaign structure, budgets, keywords, conversions and results. We point out what to fix first to cut losses and increase effectiveness.
Choose a specific service
Each of the services below has its own page with a full description, process, pricing and FAQ.
Google Ads
Full Google Ads campaign management: search, local campaigns, remarketing, budget optimisation, conversion analysis and reports.
Analytics and conversion tracking
Setup of GA4, Google Tag Manager, Search Console and Merchant Center. Event, conversion and e-commerce tracking. Server-side tracking for precision.
Google Shopping product campaigns
Full management of Google Shopping and Performance Max for stores. Merchant Center setup, feed optimisation, product campaigns.
Performance Max
The newest Google campaign type: AI selects audiences, creative and surfaces. Ideal for stores, leads and companies wanting to scale.
Google Ads audit
A full analysis of your current Google Ads account: structure, keywords, creative, budgets, conversions. Concrete, prioritised recommendations.
Google tools configuration
Full configuration: Search Console, GA4, GTM, Merchant Center, Ads, My Business. Without it, marketing is a shot in the dark.
Advertising without data is a risk. Data without action is wasted potential.
In many companies, advertising campaigns are running, but no one is certain they are genuinely bringing in customers. Often conversions are not set up correctly, the reports are unreadable, and decisions are made on the basis of the number of clicks or generic traffic.
We combine advertising with analytics, because only then can you judge which activities make business sense. As a result you know where to increase the budget, what to pause, which products to promote and which subpages need improvement.
How does the cooperation work?
We do not start by launching a campaign at random. First we check where you are, what you want to achieve and whether your site or store is ready for paid traffic. As a result the advertising budget is not burned on clicks that do not lead to enquiries, sales or real data.
Audit of the current situation and defining the goal
We check whether you already have running campaigns, correctly configured analytics, active conversions, and connections to GA4, Google Ads, Search Console or Merchant Center. We also analyse the landing page, the offer, forms, the cart, the purchase path and the points where users may drop off.
What you gain: You know whether the problem is the advertising itself, badly configured measurement, a weak landing page, too generic an offer, a flawed campaign structure or a lack of data to optimise against.
Setting the campaign strategy
Based on the business goal we choose the right type of activity: search campaigns, Google Shopping, Performance Max, remarketing, local campaigns, lead-generation campaigns or in-store sales. Not every company needs the same set of ads.
What you gain: You do not pay for random activity. You get a plan that shows where it is worth investing the budget, which campaigns make the most sense and what to prepare before launch.
Setting up analytics and conversion measurement
We configure or tidy up GA4, Google Tag Manager, Google Ads, Search Console, Merchant Center and the conversion events. We set up the measurement of forms, click-to-call, sent enquiries, purchases, cart value, add-to-cart and other actions that matter to the business.
What you gain: You do not judge advertising “by eye”. You can see which campaigns, keywords, products and audiences genuinely generate sales or enquiries.
Launching the campaign and checking the first data
Once the campaign structure, ads, budgets, audiences and measurement are ready, we go live. We treat the first few days as a data quality control stage: we check whether conversions are recorded correctly, whether ads point to the right pages and whether the budget is not being spent on irrelevant queries.
What you gain: The campaign is not left to its own devices after launch. We quickly catch errors that could cost you unnecessary clicks and lost enquiries.
Ongoing optimisation and results reporting
We regularly analyse campaign performance, the cost per conversion, and the effectiveness of keywords, creatives, products, locations, devices and landing pages. We make changes to budgets, bids, exclusions, campaign structure and ad messaging.
What you gain: The cooperation does not stop at “running campaigns”. The goal is to steadily lower the cost of acquiring a customer, improve traffic quality and make better use of the advertising budget.
What do you get from working with us?
Depending on the scope of the service we prepare the individual elements for you. The most common concrete items our clients receive:
Most important
We do not set up advertising in isolation from the site
If a campaign brings traffic but users do not send enquiries or do not buy, we also check the site, the offer, the form, the cart, loading speed, the messaging and the user path. As a result advertising does not work in a vacuum, but as part of the whole customer acquisition process.
What problems do we solve?
The six most common situations clients come to us with — and concrete answers on how we solve them.
Advertising spends the budget but brings no customers
What we do: We check whether the campaign targets the right queries, whether the budget is being burned on overly broad keywords, whether ads lead to the right subpages and whether conversions are measured correctly.
It is unclear where enquiries come from
What we do: We tidy up the analytics so it is clear which traffic sources generate real contacts, sales or other valuable user actions.
Campaigns are running, but no one optimises them
What we do: We analyse the data and make changes. Launching a campaign is only the beginning — the biggest difference comes from regular optimisation.
The store has products but does not sell through Google Shopping
What we do: We check Merchant Center, the product feed, product names, categories, errors, product disapprovals and the structure of the product campaigns.
The company pays for advertising but does not understand the reports
What we do: We report in a simple way: what is working, what is not, how much it costs to acquire a customer, which campaigns make sense and what we recommend next.
The landing page does not convert traffic from the campaign
What we do: We look beyond Google Ads itself — we analyse the page, the offer, the form, the cart, speed, messaging and the user path.
What do we measure and optimise?
Effective marketing is not just about clicks. What matters is whether a user, after landing on the site, takes a valuable action: sends a form, calls, buys a product, adds it to the cart, books a consultation or moves on to an important subpage.
Why this matters for SEO and AI too
Good data helps you understand better what users are looking for, which content answers their needs and which subpages genuinely support sales. This matters not only in classic SEO, but also when creating content for enhanced Google results, AI Overview and natural-language queries. Advertising + analytics + SEO = decisions based on facts, not guesswork.
What we can measure
- submitting a contact form
- clicking on a phone number
- clicking on an email address
- purchases in the online store
- transaction value
- adding a product to the cart
- starting checkout
- downloading a file
- signing up for the newsletter
- navigating to a specific subpage
- landing page performance
- the performance of campaigns, ads and audiences
The effect of the cooperation
After a properly executed setup and optimisation, you have not only working campaigns but also a tidy system for measuring results. You know which activities bring in customers, which need improvement and where it is worth increasing the budget.
- greater control over the advertising budget
- fewer random clicks
- better traffic quality on the site
- correct conversion measurement
- clear data for business decisions
- campaigns matched to the company’s goal
- the ability to scale the activities that genuinely work
- advertising integrated with analytics and SEO
Frequently asked questions
Short answers to the questions that come up most often when planning advertising campaigns and configuring analytics.
Do you guarantee specific campaign results?
How much does Google Ads management cost?
Can I keep my current campaigns?
Do you set up GA4 and GTM analytics?
Do you report on the results?
Do you handle Google Shopping?
What if my site / store is not ready for traffic?
Does advertising support SEO?
Not sure which service to choose?
You do not have to know straight away whether you need Google Ads, Performance Max, Google Shopping, analytics, a campaign audit or the configuration of Google tools.
During a short consultation we will check what stage you are at and suggest where it is best to start. Sometimes the first step is not launching an ad, but tidying up measurement, improving the landing page or auditing the current campaigns.