Website Redesign
A website redesign that improves the look, speed and sales performance
Do you have a website, but feel it no longer works the way it should? It looks dated, loads slowly, performs poorly on phones or fails to encourage customers to get in touch? A website redesign lets you improve its look, structure, content, speed and conversion — without having to build everything from scratch.
We modernise existing WordPress sites and older websites so that they better meet the expectations of today’s users, of Google and of your business. We keep what works: the content, the URLs, the SEO history and brand recognition. We improve what is holding sales back today: the layout, the design, mobile, speed, forms, CTAs and the technical quality of the site.
The result: your company looks more modern, the site loads faster, the user finds the offer more easily, and you can win more enquiries without losing the visibility you have built up.
- A redesign that keeps the character of the brand
- Without losing your Google rankings
- Core Web Vitals optimisation 90+
- A mobile-first version
- Better CTAs, forms, conversion
- A staging environment before publication
When does a redesign make sense?
- your site looks dated and no longer matches the level of your company
- the site is slow, especially on phones
- users visit the site but rarely send enquiries
- the offer is chaotic and the customer cannot tell exactly what you do
- the site ranks well in Google, but that does not translate into sales
- you are afraid of changes because you do not want to lose your current SEO visibility
- your offer, branding, customer base or company strategy has changed
- the site was built a few years ago and no longer meets today’s UX, mobile and speed standards
- you want to add new sections, forms, a blog, a landing page or sales elements
An old site may be costing you more than you think
A dated website does not always immediately look like a technical problem. Often it simply “works” — it is available, it has content, a form and contact details. The problem starts when the user compares it with the competition.
If your competitors have a faster, clearer and more modern site, the customer may choose them, even if your offer is better. The site is one of the first points of contact with the company. If it looks out of date, loads slowly or makes it hard to find the specifics, it undermines trust before the very first contact.
A website redesign solves this problem. It helps you keep the foundation you already have, while improving the elements that influence the customer’s decision: the look, the content layout, mobile, speed, forms, CTAs, the service structure and technical SEO.
What can we improve during a website redesign?
Seven areas we most often work on during a redesign. Under each one you will find how exactly it affects your customer and your company.
Look and first impression
We refresh the site’s visual design, align it with your current brand identity and today’s standards. The site should look modern, professional and trustworthy.
What it gives the client: The company looks more current and serious. From the very first seconds the user can tell they are dealing with an active, well-kept brand.
The structure of the offer
We tidy up the services, sections, headings, descriptions and the layout of the subpages. Instead of a random set of information we create a logical path: customer problem → solution → benefits → proof of trust → contact.
What it gives the client: The user understands the offer faster and finds it easier to decide to get in touch.
UX and the contact path
We improve the navigation, CTA buttons, forms, phone links, the placement of content and the elements that lead to contact.
What it gives the client: The site does not just inform — it actively guides the user towards sending an enquiry, calling or booking.
The mobile version
We adapt the site for mobile users. We check the readability of the text, the size of the buttons, the layout of the forms, the menu, loading speed and ease of use on a phone.
What it gives the client: People arriving from a phone do not give up because of an awkward layout or slow loading.
Performance
We optimise images, code, caching, scripts, plugins and the core elements affecting loading time. The goal: Core Web Vitals and a PageSpeed Insights score of 90+.
What it gives the client: The site runs faster, users leave it less often, and Google rates its technical quality more highly.
Technical SEO
We check the URLs, meta tags, headings, internal linking, redirects, indexing, the sitemap, structured data and technical errors. We also update the SEO meta data.
What it gives the client: The redesign does not destroy the visibility you have built up — it strengthens the site for further positioning.
Forms and conversion
We check that the forms work correctly, that they are simple enough and that the customer knows what will happen after they are sent.
What it gives the client: Fewer abandoned enquiries and a greater chance the user leaves their contact details.
What do you get with a website redesign?
Ten scope groups we deliver in a redesign — from the audit, through the plan, the redesign, the staging deployment, SEO and speed optimisation, to training and post-launch support.
Audit of the current site
- analysis of the look, UX, content, speed, mobile and SEO
- identifying technical limitations
- analysis of traffic and user behaviour (GA4, heatmaps)
- what is worth keeping, what to improve, what to remove
Benefit: You know which elements of the site are key and what must not be lost.
Redesign plan
- a list of changes: subpage layout, sections, CTAs, forms
- a plan for content, SEO and technical fixes
- implementation priorities
- a work schedule
Benefit: The redesign is not a chaotic “refresh of the look”, but a concrete plan for improving the site.
A new visual design
- a refreshed look that keeps the character of the brand
- or alignment with a new branding
- 2 rounds of revisions included
- a ready source file (Figma)
Benefit: The site looks modern, yet still remains recognisable to your current customers.
Improving UX and conversion
- the site structure and menu
- headings, buttons, forms
- offer sections and trust elements
- the order of content
- clickable contact details
Benefit: The user understands the offer faster and has a simpler path to contact.
Deployment to a staging environment
- a redesign on a copy of the site / staging
- no risk of problems on the live site
- the option to approve changes before publication
- a comparison of the old and the new version
Benefit: You can see and approve the changes before publication.
Preserving content and SEO
- keeping important content
- keeping the URLs
- meta tags, heading structure, linking
- 301 redirects (when URLs change)
- monitoring indexing
Benefit: We minimise the risk of losing Google visibility after the redesign.
Speed optimisation
- image optimisation (WebP, lazy loading)
- caching, scripts, plugins
- Core Web Vitals 90+ (PSI)
- LiteSpeed Cache or WP Rocket
- database optimisation
Benefit: The site loads faster and works better on mobile devices.
Pre-launch testing
- correctness on desktops and phones
- forms, links, menu
- redirects, speed
- basic SEO and indexing
- browser compatibility
Benefit: We reduce the risk of errors after deployment.
Publication and monitoring
- deployment to production
- checking the site and forms
- monitoring indexing in Google Search Console
- checking the first days after publication
- responding to 404 errors and issues
Benefit: The site is not only published, but also checked once it is live.
Training and support
- training on the new features (1h)
- instructions for editing sections
- a backup of the old site for 60 days
- 30 days of post-launch support
- a plan for further development
Benefit: You are not left alone with the new version of the site — you know how to use it and how to develop it.
A redesign or building a new site?
A redesign makes sense when your current site has value you do not want to lose: content, URLs, rankings, domain history, recognition and part of the structure. Building a new site from scratch is better when the current site is technically or strategically too limited.
| Situation | Better solution |
|---|---|
| The site has good content and Google rankings, but looks dated | Website redesign |
| The site is very slow, but the system can be tidied up | Website redesign |
| The company is changing its branding but wants to keep the content and URLs | Website redesign |
| The site is on a very old or problematic system | A new site or a migration |
| The current structure is chaotic and cannot be sensibly fixed | A new site |
| The company wants to completely change its offer, sales model and site layout | A new site or a full redesign |
| The current site has good SEO but weak conversion | A redesign with a UX and SEO audit |
What problems does a website redesign solve?
The six most common problems clients come to us with — and concrete answers on how a redesign helps to solve them.
The site does not inspire trust
A dated look can suggest the company is not developing, even if the offer is good.
Solution: A refreshed design, better photos, modern sections, reviews, case studies and stronger credibility elements.
The site does not generate enquiries
Users come in, but do not click, call or submit forms.
Solution: Better CTAs, simpler forms, a clear offer, benefit sections and removing distractions.
The site is slow
Slow loading discourages users and reflects badly on how the company is perceived.
Solution: Image optimisation, caching, cutting unnecessary plugins, improving the code and the environment.
The site works poorly on phones
More and more users reach the site from mobile devices. If the menu, form or sections are awkward, the customer may give up.
Solution: A mobile-first design, responsiveness testing and improving the most important mobile elements.
The site has visibility but does not sell
A common problem: Google delivers traffic, but the site does not turn it into enquiries.
Solution: A combination of SEO, UX, copywriting and conversion optimisation.
The site is hard to edit
If every change requires a developer, developing the site becomes slow and expensive.
Solution: A tidied-up WordPress, more convenient editing sections and a user manual.
What kinds of sites can we redesign?
We mainly redesign company, service and sales sites built on WordPress, but we can also help with older websites that need modernising or moving to WordPress.
- company websites
- local service websites
- B2B websites
- personal brand websites
- sites with a blog
- offer sites with many services
- landing pages
- small content sites
- sites built a few years ago
- WordPress sites with a dated theme
- sites built on heavy page builders
- sites needing better mobile and speed
How much does a website redesign cost?
Four typical scope levels — from a small redesign refreshing the site to a full redesign of a large website with content migration and an SEO audit.
| Scope | For whom? | What it includes | Net price |
|---|---|---|---|
| Small redesign | For 5–10 page sites that need a refresh | audit, improved look, mobile, UX, basic SEO, speed | from 3,500 PLN net up to 6,000 PLN net |
| Company redesign | For service sites with a larger offer | redesign, tidied-up content, new sections, forms, CTAs, technical SEO | from 6,000 PLN net up to 10,000 PLN net |
| SEO + UX redesign | For sites with Google traffic that do not convert | SEO audit, URL map, redirects, conversion improvement, speed, monitoring | from 8,000 PLN net up to 14,000 PLN net |
| Redesign of a large site | For bigger sites, blogs, service and B2B portals | individual analysis, design, deployment, content migration, testing, monitoring | individual net quote |
Prices are net — 23% VAT should be added. The final price depends on the number of subpages, the technical state of the site, the scope of the redesign, the content, SEO, speed and any integrations. Before quoting, we review the current site so we can match the scope of work to the real problem, rather than proposing a redesign “blind”.
How a website redesign works step by step
Six stages — from auditing the current site, through setting goals and the design, to a staging deployment, SEO testing and publication with monitoring.
We review the current site
We analyse what works, what gets in users’ way and what might be limiting your Google visibility.
Effect for you: You get a clear picture of whether a redesign is enough or whether a bigger change should be planned.
We set the goals
We define whether the priority is a new look, more enquiries, faster performance, better mobile, SEO, an offer change or preparing the site for ads.
Effect for you: The redesign has a concrete goal, rather than being just a cosmetic change.
We design the new version
We prepare a new page layout, sections, CTAs, forms and the key views.
Effect for you: You can see what the site will look like before deployment.
We deploy to a staging environment
We do not rebuild the site directly on production. First we prepare a working version.
Effect for you: Your current site can keep running while the new version is being prepared safely.
We test and protect SEO
We check links, redirects, forms, mobile, speed, meta tags and indexing.
Effect for you: We limit the risk of technical errors and drops after deployment.
We publish and monitor
After publication we check that the site works and review the basic signals in Google.
Effect for you: You can be sure the site has been deployed and checked once it is live.
What should you send so we can quote the redesign?
You do not need to prepare a technical brief. It is enough to answer a few questions — we will review your current site and prepare a concrete quote with a scope of work.
Answer these questions
- What is the address of your current site?
- What bothers you most about it?
- Do you care more about the look, SEO, speed or a higher number of enquiries?
- Does your current site get traffic from Google?
- Do you want to keep your current content and URLs?
- Has the company’s offer changed since the site was built?
- Do you have new photos, copy, a logo or visual identity?
- Should the site keep running on WordPress?
- Do you plan to add a blog, a store, a landing page or new forms?
- Do you have examples of sites you like?
A website redesign without losing SEO
One of the biggest risks of a redesign is losing Google visibility. That is why a redesign should not be treated purely as a change of look. You have to take care of the URLs, content, headings, meta data, redirects, internal linking, indexing, the sitemap and structured data.
A redesigned site is more modern and more convenient for the user, while at the same time keeping what has already been built up in Google.
What we check for SEO
- current rankings and the most important subpages
- URLs that should not be changed without good reason
- SEO titles and meta descriptions
- H1–H3 headings
- the content structure
- internal linking
- 301 redirects
- 404 errors
- canonicals
- indexing
- the XML sitemap
- robots.txt
- structured data
- site speed and Core Web Vitals
A website redesign for Google AI Overview and AI models
A modern site should be readable not only for the user, but also for Google and the AI systems analysing content. During a redesign it is worth organising the offer so that AI models can more easily understand what the company does, who the service is for, what problems it solves and how it differs from the competition.
This is not about artificially writing “for the AI”. It is about a clear structure of information: concrete headings, problem–solution sections, FAQ, structured data, logical linking and content that answers the real questions customers ask.
We do not guarantee specific rankings or a presence in AI Overview — there is no way to honestly guarantee that. We will, however, prepare the site so that it is easier to index, better organised and more understandable for Google and AI systems.
What we can improve for AI
- tidying up the service descriptions
- adding FAQ sections
- clear definitions of the services and scope of work
- “who it is for”, “what you gain”, “what the package includes” sections
- FAQ, LocalBusiness, Service and Breadcrumb structured data
- better linking between related services
- clear H2/H3 headings
- eliminating empty slogans with no substance
- adding answers to customer questions
- organising the content so it is easy to cite
Frequently asked questions
Short answers to the questions that come up most often when planning a website redesign.
Will I lose my Google rankings?
How is a redesign different from a migration?
Does a website redesign mean building everything from scratch?
Can you rebuild only part of the site?
Will a redesign improve the number of enquiries?
Do I need new copy?
Does a website redesign include the mobile version?
Can the site be rebuilt without any downtime?
Will I be able to edit the site myself after the redesign?
Can I add a blog/store while we are at it?
What about emails from the forms?
Will the site be faster?
Want to refresh your site without losing what already works?
Get in touch if your site looks dated, runs slowly, does not generate enquiries or no longer matches your company’s current offer. We will check the current state and propose a concrete scope for the redesign.
After the conversation you will know how long it will take, how much it costs and exactly what we will improve — without pushing a bigger package than you need.