Google Tools Setup
Google tools configured correctly from the start — marketing stops being guesswork
Do you have a website or store, but you do not know whether GA4 works correctly? Search Console does not show the full data? Ads have no conversions? Merchant Center is rejecting products? Your Google Business Profile is not verified?
We configure Google tools so that they are connected, organised and ready to work in marketing. We implement GA4, GTM, Search Console, Google Ads, Merchant Center, Google Business Profile, CookieSEM / CookieYes, Consent Mode v2 and Looker Studio dashboards.
The result: you have the technical foundations for running ads, SEO, analytics and online sales — without chaos, random tags and data that is hard to trust.
CookieSEM is our own cookie consent management tool, designed for the Polish market — see CookieSEM →
- GA4 + GTM + conversions
- Search Console + indexing
- Google Ads + Merchant Center
- Google Business Profile (GBP)
- CookieSEM + Consent Mode v2
- Looker Studio dashboard
The setup is for you if
- you are launching a new website or store
- you are planning Google Ads
- you are planning SEO
- you want to measure forms, phone calls or purchases
- you have GA4, but you do not know whether it is working correctly
- you have Search Console, but no one analyses it
- you run a store and need Merchant Center
- you want to improve local visibility in Google Maps
- you want to implement CookieSEM / CookieYes and Consent Mode
- you want a report in Looker Studio
What problem does a good setup tackle?
Most companies have some of their Google tools “somehow connected”. Simply creating a GA4, Search Console or Google Ads account does not mean the data is correct and useful. If the tools are set up incorrectly, decisions are based on wrong data — which leads to burning budget and drawing the wrong conclusions from SEO.
| Client problem | What we do | What the client gains |
|---|---|---|
| GA4 shows traffic, but not queries | We configure events and conversions | You know which sources generate contact |
| Search Console is not set up correctly | We verify the domain, sitemap and indexing | Google can see the site structure better |
| Google Ads has no conversions | We connect Ads with GA4/GTM and set up goals | Ads can optimise around real actions |
| A store wants to launch Shopping | We configure Merchant Center and the feed | Products can enter product ads |
| A local business is not using Google Maps | We tidy up the Google Business Profile | Customers find the business more easily in Google and Maps |
| Data is spread across many panels | We build a Looker Studio dashboard | You have a single view of the most important results |
| The cookie banner works by accident | We configure the CMP and Consent Mode v2 | Tags respond to the user’s choices |
What does the Google tools setup include?
Eight tools that together form an ecosystem of measurement, advertising and business visibility in Google. We tailor the scope to your needs — not every company needs all of them at once.
Google Analytics 4
- GA4 property setup
- data stream + account settings
- internal traffic exclusions
- measuring forms, phone calls, e-mails, CTAs
- measuring file downloads
- measuring purchases (store)
- marking events as key events / conversions
- connection with Google Ads
Benefit: GA4 stops being a panel with generic numbers — it starts to show the actions that matter to the business.
Google Tag Manager
- GTM container
- GTM code implementation
- GA4 tags
- events + rules + variables
- clicks on buttons and links
- forms
- integrations with Google Ads
- integrations with Meta Pixel / LinkedIn
- tests in preview mode
- implementation documentation
Benefit: Marketing can be developed without mess in the site’s code and without random scripts.
Google Search Console
- domain verification (domain property)
- submitting the sitemap
- checking indexing errors
- pages and performance report
- verifying mobile issues
- connection with GA4
- walkthrough of the reports
Benefit: You know whether Google sees your site, which queries generate traffic and whether there are indexing problems.
Google Ads
- creating / tidying up the account
- basic billing settings
- connection with GA4
- connection with Merchant Center (store)
- conversion import
- basic audience lists
- checking remarketing tags
- preparing the account for campaigns
Benefit: The ad account is ready to work and can base its optimisation on correct data.
Google Merchant Center
- creating / tidying up the account
- store domain verification
- connection with Google Ads
- sales country configuration
- business data + delivery + returns
- connecting the product feed
- checking product errors
- checking prices, availability and links
- recommendations for product titles
Benefit: The store is ready for Google Shopping, Performance Max and free listings.
Google Business Profile (GBP)
- creating / claiming the profile
- verifying the profile
- completing business data + NAP
- primary and additional categories
- business description
- hours, phone, address, website
- services or products
- photos and logo
- basic local optimisation
Benefit: The business is easier to find locally — customers have access to correct data in Google and Maps.
CookieSEM / CookieYes + Consent Mode v2
- CMP configuration
- consent categories
- cookie banner
- language settings
- integration with GTM
- Consent Mode v2
- blocking tags before consent
- consent functionality tests
- checking how tags respond to user choices
Benefit: Analytics and advertising tools work in an organised way, taking the user’s consent into account.
Looker Studio (dashboard)
- connecting GA4
- connecting Search Console
- connecting Google Ads
- connecting Merchant Center
- conversions section
- organic traffic section
- ads section
- e-commerce section
- walkthrough of the dashboard
Benefit: The most important data in one view — without jumping between panels.
Google tools as a single ecosystem
Each tool is responsible for a different area — it is only their connection that gives a fuller picture of your marketing. This is where the greatest value of the setup lies, not in the individual implementations alone.
| Tool | What it is for | What it gives the business |
|---|---|---|
| GA4 | User behaviour | You know what people do on the site |
| GTM | Tag management | You can measure events without chaos in the code |
| Search Console | Visibility in Google | You see indexing, queries and SEO problems |
| Google Ads | Paid advertising | You can run campaigns and measure results |
| Merchant Center | Product data | The store can use Shopping and PMax |
| Google Business Profile | Local visibility | Customers find the business in Google and Maps |
| CookieSEM / CookieYes | Cookie consent | Tags can respond to the user’s choices |
| Looker Studio | Reporting | You see the most important data in one panel |
The minimum set of Google tools for a business
Not every company needs all the tools at once. Start with the minimum that makes sense for your type of business.
| Type of business | Minimum set | What for |
|---|---|---|
| Service website | GA4, GTM, Search Console, Google Business Profile | Measuring traffic, queries, SEO and local visibility |
| Local business | Google Business Profile, Search Console, GA4, GTM | Visibility in Google Maps and measuring contacts |
| Online store | GA4 e-commerce, GTM, Search Console, Merchant Center, Google Ads | Measuring sales, SEO, Shopping and ads |
| Business running Ads | GA4, GTM, Google Ads, conversions, Consent Mode | Campaigns optimised around real goals |
| Business after a site rebuild | GA4, GSC, GTM, redirects, conversions | Data control after a site change |
| B2B business | GA4, GTM, Google Ads, lead measurement, Looker Studio | Analysis of enquiry sources and lead quality |
Google tools setup packages
Three levels of scope — from SEO foundations and local visibility to a full ecosystem with a dashboard, a workshop and documentation.
Start
A basic SEO and analytics foundation
990 PLN net
For businesses that need a basic foundation for SEO, analytics and local visibility — without excess.
Who it is for
- service websites
- small local businesses
- new websites
- businesses with no analytics in place
Scope
- Google Analytics 4
- Google Search Console
- Google Business Profile (GBP)
- basic event configuration
- submitting the sitemap
- basic indexing verification
- basic business data in Google
- a short walkthrough of the setup
Standard
Conversion measurement + ads + consent
1,990 PLN net
For businesses that plan ads, want to measure conversions and need a fuller setup with Consent Mode.
Who it is for
- businesses running Google Ads
- online stores
- sites with forms
- businesses after a site rebuild
Scope
- ✓ everything from the Start package
- Google Tag Manager
- Google Ads (account + integrations)
- Merchant Center (store)
- CookieSEM or CookieYes
- Consent Mode v2
- basic conversions
- measuring forms, phone calls, e-mails
- connections between tools
- implementation validation tests
Full stack
The whole ecosystem + dashboard + workshop
3,990 PLN net
For businesses that want an organised ecosystem of tools, a dashboard, a results walkthrough and documentation.
Who it is for
- e-commerce with higher traffic
- businesses investing in ads
- marketing teams
- businesses wanting to analyse data in one panel
Scope
- ✓ everything from the Standard package
- a more extensive event map
- full integrations between tools
- Looker Studio dashboard
- data setup for reporting
- workshop / training
- PDF documentation
- recommendations for further work
- 30 days of post-implementation support
Prices are net — 23% VAT to be added. One-time settlement.
How do we set up Google tools step by step?
Six stages — from auditing the current state and the setup plan, through implementation and integrations, to testing, documentation and training.
Audit of the current state
We check which tools already exist, who has access to them and whether they are correctly configured: GA4, GTM, GSC, Ads, Merchant Center, GBP, CookieSEM/CookieYes.
Effect: You know what already works, what is missing and what needs fixing.
Setup plan
We decide which tools are needed, which events to measure, which conversions matter most, and which accounts to create and connect. Different for services, different for a store.
Effect: A setup tailored to the business, not based on a single list for everyone.
Tool configuration
We implement accounts, code, tags, integrations and events. We work technically, but with a view to what will later be needed in marketing.
Effect: The tools start collecting data in an organised way.
Integrations between tools
We connect: GA4 ↔ Google Ads, Search Console ↔ GA4, Merchant Center ↔ Google Ads, GTM ↔ GA4, Consent Mode ↔ GTM, Looker Studio ↔ all sources.
Effect: Instead of several separate panels you have a consistent system for analysing your marketing.
Validation tests
GTM preview, DebugView in GA4, submitting a form, clicking the phone/e-mail, a test purchase, consent status, connections between accounts, Merchant Center errors.
Effect: You are not left with a setup done “by eye” — the tools are checked after implementation.
Documentation and training
A list of the configured tools, an event map, conversions, a description of the GTM tags, connections between accounts, instructions for checking the reports and recommendations for further work.
Effect: You know what has been done and how to use the data.
What does the client gain after implementation?
Well-configured Google tools give the business a foundation for further marketing activities — without guessing, based on data.
- correct measurement of traffic and conversions
- data to evaluate Google Ads
- data to evaluate SEO
- preparation for product campaigns
- better control over site indexing
- organised tags and events
- fewer random scripts in the code
- a foundation for remarketing
- readiness for Google Shopping
- a more correct local presence in Google
- a dashboard with the most important data
- setup documentation + post-implementation support
Honestly
The tools show data, but they do not replace a marketing strategy
Setting up Google tools alone will not solve every marketing problem. If the site has a weak offer, unclear forms, technical errors or no content strategy — the tools will show the problem, but they will not fix it automatically.
After the setup you may also need:
- an SEO audit
- Google Ads campaigns (management)
- landing page optimisation
- improving site speed
- implementing e-commerce tracking
- fixing the product feed
- optimising product cards
- optimising the Google Business Profile
- an advanced sales dashboard
- ongoing analytics management
Conclusion: setting up the tools is the first step. Thanks to it, you know what is happening on the site and where it is worth acting next.
Frequently asked questions
Short answers about GA4, GTM, Search Console, Google Ads, Merchant Center, Consent Mode and Looker Studio.
Are Google tools free?
Can I set these tools up myself?
Is setting up GA4 enough?
Does Search Console affect rankings in Google?
Does Consent Mode replace the cookie banner?
Do I need Merchant Center if I have a store?
Does the setup include Google Ads?
Will I get documentation after the setup?
Does the setup cover a WooCommerce store?
Can you do just an audit, without implementation?
Want your Google tools set up once, properly and with documentation?
If you are planning SEO, Google Ads, Google Shopping or you want to know what users do on your site — start with a correct tool setup. We will organise GA4, GTM, Search Console, Google Ads, Merchant Center, Google Business Profile, CookieSEM / CookieYes, Consent Mode and Looker Studio.
After implementation you get not only working accounts, but also an event map, conversions, documentation and a walkthrough of how to use the data.