WordPress Migration
WordPress migration without the chaos, lost content or SEO problems
We move sites and stores from Joomla, Drupal, Wix, Shoper, PrestaShop, WordPress.com, custom CMSes and old systems onto modern WordPress or WooCommerce. We do it in a way that does not just “copy the site”, but keeps the important URLs, content, meta data, Google visibility, forms, images, products and every element that matters to your business.
After the migration you get a site you can comfortably edit, develop, optimise for SEO and expand without the limits of the old system.
- Migration of company sites, blogs and stores
- Moving content, images, categories and products
- A complete 301 redirect map
- Protection of SEO visibility and indexing
- A staging environment before go-live
- 30 days of error monitoring after the migration
When it is worth migrating
- you have a site on Joomla, Drupal, Wix, Squarespace, Webnode or a custom CMS
- no one maintains the current system any more
- every change requires contacting a developer
- you cannot easily add subpages and posts
- the current site loads slowly
- you have problems with indexing in Google
- you want to move from PrestaShop, Shoper, Shopify or IdoSell to WooCommerce
- you want full control over content, URLs and SEO
- you are planning SEO, content marketing or Google Ads campaigns
- the site needs rebuilding, but you do not want to lose your existing visibility
A botched migration can cost more than a new site
The biggest risk in a migration is not moving the files themselves. The biggest risk is losing what the site has built over the years: visibility in Google, organic traffic, links, content, the URL structure, form enquiries and user trust.
That is why we treat a migration as a technical and SEO process, not as plain content copying.
What we avoid
- 404 errors when arriving from old links
- losing rankings for important subpages
- no 301 redirects
- content disappearing from the index
- broken canonicals
- removing meta titles and descriptions
- losing structured data
- broken forms
- problems with the mobile version
- losing products or categories
- no continuity of GA4 measurement
- no monitoring after go-live
What can we prepare as part of a WordPress migration?
The scope of a migration depends on the current system, the number of subpages, the URL structure, the number of products, the SEO history, the integrations and whether we are migrating an ordinary site, a blog, a portal or an online store.
Pre-migration audit
- analysis of the current site and CMS
- exporting the list of URLs (crawl)
- checking indexed subpages
- organic traffic analysis
- identifying the most important subpages
- checking internal links
- analysis of 404 errors and redirects
- checking meta titles, descriptions and headings
- content analysis: keep, merge, remove
Benefit: Before the migration we know which elements are key and what must not be lost.
Migration plan and URL map
- a map: old URL → new URL
- deciding which addresses to keep
- which addresses to merge or remove
- a 301 redirect plan
- a plan for the menu and category structure
- a plan for moving files and images
- a plan for preserving external links
Benefit: The migration is not done “by eye” — every important address has a planned new home.
Staging environment
- a working copy of the site on a subdomain
- deploying WordPress on the staging environment
- importing content before publishing
- testing the look, features and mobile version
- protecting the staging site from indexing
- comparing the old and new version
- corrections before launch
Benefit: The new site is checked before publishing — the client does not risk working directly on production.
Content and media migration
- moving subpages and sections
- moving blog posts
- categories, tags, authors
- images, PDF files, documents, galleries
- tidying up content after import
- removing duplicates
Benefit: Content is preserved, tidied up and ready for further editing in WordPress.
Store migration (WooCommerce)
- products, categories, attributes, variants
- product images and descriptions
- prices and stock levels
- customers, orders, coupons
- basic sales settings
- payment and shipping integration
Benefit: The store does not start from scratch — you keep the most important sales data.
Recreating features
- contact and quote forms
- newsletter, mailing integration
- maps, galleries, reviews, portfolio
- FAQ and case-study sections
- CRM and tool integrations
- booking systems, additional modules
Benefit: After the migration the site keeps the features it needs for contact and sales.
Migration SEO
- 301 redirects
- keeping or improving URLs
- moving titles and meta descriptions
- H1–H3 headings, canonicals
- structured data, XML sitemap
- updating internal links
- Search Console configuration
- checking indexing
- rank monitoring
Benefit: A migration prepared according to Google’s guidelines — reducing the risk of losing organic traffic.
Analytics and data continuity
- migration or reconfiguration of GA4
- Google Tag Manager
- Google Search Console
- tracking forms, phone clicks and email clicks
- conversion configuration
- preserving data continuity
Benefit: After the migration you still know where your users come from and whether the site generates enquiries.
Speed, hosting, security
- WordPress + cache configuration
- image optimisation (WebP, lazy loading)
- SSL and basic panel security
- automatic backups
- hosting configuration or migration to a better host
- database optimisation
- reducing unnecessary plugins
Benefit: The new site runs faster, more stably and more securely than the previous system.
Post-migration monitoring
- monitoring 404 errors
- checking redirects
- monitoring indexing
- Search Console monitoring (30 days)
- organic traffic analysis
- fixes after go-live
- a post-migration report
- recommendations for further SEO work
Benefit: We respond to errors that only surface after re-indexing — we do not leave the site unattended.
Which systems we can move your site from
Every system has its own specifics — the content structure, the way URLs are stored, its own custom fields and category logic. We match our approach to the specific source.
A Joomla site that is hard to use or requires constant developer support. We move content, menus, images, categories, articles and important URLs.
Extensive Drupal sites with a larger content structure. We analyse custom fields and recreate them in WordPress with simpler management.
A site started on a builder that needs more control over SEO, structure and speed. We move the content and design a new version.
A site dependent on a single developer or an old system. The goal: regain control and move to a CMS that is easier to maintain.
A PrestaShop store that needs simpler management, more flexibility and a link between sales, content marketing and SEO.
A store on a closed platform. The goal: become independent of the subscription and gain control over the code, content, SEO and integrations.
Moving from the limited version of WordPress to your own hosting — with full control over plugins, the theme and SEO.
A heavy Magento store that is expensive to maintain. Migration to WooCommerce for greater flexibility and lower costs.
A migration is a good moment to improve the site
Migrating to WordPress does not have to mean simply copying the old site one to one. Very often it is the best moment to tidy up the structure, improve the content, remove outdated subpages, shorten the path to contact and prepare the site for further SEO.
Effect: the client does not get the old site in a new system, but a better foundation for further growth.
During the migration we can
- merge similar subpages
- remove content with no value
- improve service descriptions
- tidy up the menu
- prepare better CTAs
- fix forms
- add an FAQ section
- roll out a blog or knowledge base
- improve the mobile version
- speed up the site
- prepare the structure for local SEO
Migration packages
Three levels of scope that we most often meet when working with clients. The starting price is from PLN 3,000 net for small sites; larger projects are quoted after a short audit.
Start package
Migration of a small company site
from PLN 3,000 net
For small company sites with a simple structure — one-pagers, blogs, landing pages. A safe move to WordPress without building from scratch.
Who it is for
- a company site up to 50 URLs
- a one-page site
- a simple blog
- a landing page
- a single service
Scope
- audit of the current site
- content export
- WordPress deployment
- moving subpages and images
- a basic 301 redirect map
- form configuration
- basic SEO
- Search Console configuration
- post-deployment testing
SEO package
Migration with visibility protection
from individual quote net
For sites with organic traffic, company blogs and service websites. A migration planned to protect SEO and support further growth.
Who it is for
- sites with SEO visibility
- company blogs
- service websites
- sites with many subpages
- companies investing in SEO
Scope
- a full crawl of the current site
- traffic and visibility analysis
- a URL map with SEO priorities
- full 301 redirects
- moving meta titles and descriptions
- updating internal links
- XML sitemap, robots.txt, canonicals
- structured data
- Search Console monitoring for 30 days
- a post-migration report
Store package
Store migration to WooCommerce
from individual quote net
For stores on PrestaShop, Shoper, Shopify, IdoSell or Magento. Moving sales to WooCommerce while keeping products, customers and orders.
Who it is for
- stores with products and variants
- stores with an order history
- companies with sales integrations
- stores planning e-commerce SEO
Scope
- analysis of the current store
- exporting products, categories, variants
- migrating customers and orders
- WooCommerce configuration
- payments and shipping
- category and product SEO
- 301 redirects
- a Google Merchant Center feed
- GA4 e-commerce
- order testing
Prices are net — 23% VAT must be added. The starting price for small sites up to 50 URLs is PLN 3,000. Larger sites and stores are quoted individually after an audit.
What a migration looks like step by step
Seven stages — from the audit of the current site, through the plan and staging environment, to go-live and a month of post-migration monitoring.
Audit of the current site
We check the structure, URLs, content, meta data, organic traffic and indexing.
Effect: We know what needs moving, what is worth improving and which addresses are critical for SEO.
Migration plan
We create the structure of the new site, a URL map and a list of features to recreate.
Effect: The migration has a clear plan — you know what will be moved and how it will work.
Staging environment
We build the new WordPress version on a working address and import the content.
Effect: The new site can be checked before publishing, with no risk to the current one.
Redirects and SEO
We configure 301 redirects, the sitemap, robots.txt, canonicals and meta data.
Effect: Users and Google land on the right new subpages from the old addresses.
Technical testing
We check forms, links, menus, the mobile version, speed, 404 errors and indexing.
Effect: We reduce the risk of problems on go-live day.
Go-live
We deploy the new site on the target domain and switch on the redirects.
Effect: The client gets a working WordPress site without lengthy downtime.
30 days of monitoring
Daily checks of errors, indexing, Search Console, traffic and redirects.
Effect: Problems are caught and fixed straight away, not only once enquiries drop.
A migration prepared for SEO, Google and AI Overview
Changing the CMS can affect the site’s visibility, which is why we also plan the migration with SEO in mind. We check which subpages generate traffic, which addresses are indexed, which content matters and how to safely move the structure to WordPress.
In its guidelines on site moves with URL changes, Google recommends preparing the new site, testing, mapping addresses, configuring redirects and monitoring traffic after the migration. The same practices matter for the search engine’s generative features — AI Overview and AI Mode are based on Google’s search, indexing and quality systems.
We do not guarantee specific rankings or a presence in AI Overview — that cannot honestly be guaranteed. We will, however, prepare the site so that it is easier to index, better organised and more understandable to Google and AI systems.
What we do for SEO
- exporting and analysing the current URLs
- a complete 301 redirect map
- keeping or improving the URL structure
- moving meta titles and descriptions
- checking H1–H3 headings
- updating internal links
- XML sitemap, robots.txt, canonicals
- structured data
- Search Console configuration
- error monitoring after the migration
What you get once the migration is complete
Once the migration is complete you get not just a new WordPress site — you get a tidy system you can manage and keep developing.
- a new WordPress site or WooCommerce store
- moved content, images, files and categories
- a recreated menu and site structure
- configured forms
- full 301 redirects
- a map of old and new URLs (CSV)
- basic technical SEO
- an XML sitemap, robots.txt, canonicals
- Google Search Console configuration
- GA4 configuration or analytics continuity
- a migration report (before/after)
- a backup of the old site (90 days)
- a short WordPress user guide
The tools we work with
A migration is not a single plugin, but a combination of tools — for crawling, importing, redirects, monitoring and analytics. Each of them has a specific job.
| Tool | What it gives the client |
|---|---|
| WordPress + WP All Import | a smooth content import from other systems |
| FG Migration plugins | dedicated importers for Joomla, Drupal, PrestaShop |
| Redirection / server-side 301 | a complete map of redirects for old URLs |
| Screaming Frog | crawling the site, exporting URLs, structure analysis |
| Google Search Console | monitoring indexing and errors after the migration |
| GA4 + Google Tag Manager | continuity of traffic and conversion measurement |
| Yoast / RankMath | meta data, sitemap, structured data |
| OpenLiteSpeed + Redis | a faster new site after the migration |
Is a migration enough, or is it better to rebuild the site?
Not every migration should be a one-to-one copy of the old site. If the current site has a good structure and generates enquiries — we move it faithfully. If it is outdated, slow and does not support sales — we combine the migration with a refresh.
| Situation | Recommendation |
|---|---|
| The site works well, but the CMS is inconvenient | Migration to WordPress |
| The site has SEO visibility and valuable content | SEO migration with URL protection |
| The site looks outdated | Migration + a new design |
| The site does not generate enquiries | Migration + a UX and content rebuild |
| The store is on a closed platform | Migration to WooCommerce |
| The old system is no longer maintained | Migration + tidying up the technology |
| The site has many technical errors | Audit + migration + optimisation |
The most common migration mistakes
A migration carried out without a plan can lead to lost traffic, technical errors and indexing problems. This most often happens when the developer focuses on the look of the new site and overlooks the SEO structure.
- no complete list of old URLs
- no 301 redirect map
- redirecting every subpage to the homepage
- losing meta titles and descriptions
- changing URLs without a plan
- not updating internal links
- accidentally blocking indexing
- leaving noindex on after staging
- no XML sitemap
- no structured data
- 404 errors after publishing
- broken forms
- no monitoring after go-live
- no backup of the old site
- losing products, images or categories in the store
That is why a migration is worth treating as a separate technical and SEO process, not as an add-on to building a new site.
What does a well-executed WordPress migration deliver?
A well-executed migration is not just a change of CMS. It is a chance to tidy up the site, improve how it works, protect its visibility in Google and gain more control over the content.
After migrating to WordPress you can edit subpages yourself, develop a blog, add landing pages, optimise the site for SEO, connect analytics, launch advertising campaigns or expand the site with a WooCommerce store.
| Client problem | What we can do | Effect for the business |
|---|---|---|
| The old CMS is hard to use | We move the site to WordPress with a convenient panel and editor | You can edit content yourself without a developer |
| The current platform limits growth | We rebuild the site on the flexible WordPress / WooCommerce system | Easier to expand with SEO, a blog, a store and integrations |
| The company is afraid of losing Google rankings | We prepare a URL map and 301 redirects for every address | A lower risk of losing organic traffic |
| The site is slow | We optimise the new version technically: cache, images, Core Web Vitals | A faster site and a better user experience |
| The previous developer disappeared | We move the site to a system you can manage independently | The company regains control over the site and the code |
| The content is scattered and chaotic | We tidy up the structure of subpages, categories, menus and linking | Users find your offer and contact details more easily |
| Forms and integrations do not work | We recreate or fix the key features (CRM, mailing, maps) | The site starts collecting enquiries and serving customers again |
| The store is on a closed platform | We move sales to WooCommerce with full access to the data | More control over the store, SEO and costs |
Frequently asked questions
Short answers to the questions that come up most often during migrations.
Will the site be unavailable during the migration?
Will I lose my Google rankings?
Which systems can you migrate from?
Does migrating to WordPress mean changing the look of the site?
Can I keep my current URLs?
Do you move blog posts and store products?
What about content in unusual formats?
Will I be able to edit the site myself after the migration?
Can I change hosting at the same time?
Can the site be migrated in stages?
What if something goes wrong?
Want to move to WordPress without losing control of your site?
Get in touch if your current site is hard to use, outdated, slow or runs on a system that limits your company’s growth.
We will check the current structure, the number of subpages and the SEO risk, then prepare a plan for moving to WordPress in a way that keeps your important content, addresses, visibility and site features.