Visibility Strategy
An online visibility strategy for companies that do not want to waste their budget on random marketing
Do not start with yet another campaign, blog posts or an ad “because the competition does it”. First, let us check where your company has the greatest potential: in SEO, Google Ads, content marketing, social media, e-mail marketing, Google Maps, marketplaces or visibility in AI results.
We will prepare a concrete action map for you: what is worth doing first, what can wait, how much budget to allocate to each channel and how to measure results.
The effect: you know what to invest in first — before you spend a larger budget on SEO, Ads, content or rebuilding the site.
- Analysis of current visibility + competitors
- A map of priorities: SEO, Ads, content, social
- A plan for 6 or 12 months
- Quick wins and a budget recommendation
- KPIs and how to measure results
- Recommendations for AI Overview and AI models
Who the strategy is for
- you have a website or store, but you do not know why it generates no enquiries
- you invest in marketing, but you are not sure which channel really works
- you are planning SEO, Google Ads, social media or content, but do not want to act at random
- you have a limited budget and want to know where to invest it first
- after several marketing partnerships you still have no clear plan
- you want to grow your business online, but need a specific order of actions
- you see that competitors are higher in Google, and appear more often in maps, ads and AI
- you want to prepare your company not just for classic SEO, but also for AI Overview and AI Mode
You do not need more chaotic activities. You need an order.
In many companies marketing looks like this: someone launches an ad, someone else writes texts, then SEO comes along, then social media, and in the end it turns out no one knows which channel is responsible for sales.
A visibility strategy brings order to this chaos. We check where you are now, what your competition looks like, what customers are searching for, which channels have the greatest potential and what needs fixing before you spend a larger budget on advertising or positioning.
The effect: instead of a list of random ideas, you get an action plan with priorities.
What does an online visibility strategy give you?
Five benefits for a company that wants to grow its online marketing based on data — not guesswork or trends.
You know where to invest the budget
Not every business should start with Google Ads. Not every company needs intensive SEO straight away. Sometimes you first need to improve the offer, the site, the category structure, the Google profile, analytics or sales content. The strategy shows which actions make the most sense in your situation.
You avoid wasting money
Without a strategy it is easy to spend several thousand on a channel that does not fit your company’s stage of development. The analysis lets you cut back activities that look attractive but bring no real return.
You get a concrete order of actions
You do not get generic advice like “SEO is worth doing”. You get a plan: what to fix in the first 30 days, what to implement over 3–6 months and which activities to develop over the longer term.
You understand your competition better
We check where your competitors get their traffic from, what content they publish, which keywords they are visible for, how they build their offer and in which channels they are stronger than you.
You prepare your company for SEO and AI
The strategy accounts not only for classic positions in Google, but also for visibility in AI Overview, AI Mode and answers generated by AI models. Without “magic AI tricks” — with a solid structure of information.
What exactly do you get with the visibility strategy?
Twelve elements included in the partnership. The exact scope depends on the package you choose, but every strategy covers these areas.
| Package element | What it means for you |
|---|---|
| Analysis of current visibility | We check how your company looks today in Google, ads, social media, Google Maps and other points of contact with the customer |
| Site or store analysis | We assess whether the site is ready to attract traffic and convert it |
| Competitor analysis | We show who is taking your visibility and which activities are worth adopting, improving or skipping |
| Keyword analysis | We identify sales, how-to, local and brand keywords that can generate traffic |
| Map of marketing channels | We determine whether SEO, Ads, content, social media, e-mail, Google Business Profile or other activities make more sense |
| Action priorities | You get an order of implementation: from urgent items to long-term activities |
| Quick wins | A list of quick fixes that can be implemented without major costs |
| 6 or 12 month plan | A concrete roadmap for developing visibility over time |
| Budget recommendation | We estimate how much is worth allocating to each channel |
| KPIs and how to measure results | We define what to measure: traffic, enquiries, sales, conversions, visibility, cost per lead |
| Recommendations for AI Overview | We show how to organise content, site structure and data to increase your chances of visibility in the new type of results |
| Review session | We discuss the strategy and answer your questions so the plan is clear and ready to implement |
Visibility strategy packages
Three levels of scope — from a mini-strategy for a small local business to full visibility planning as a sales system for larger projects.
The cost of the strategy can be credited towards the first month of any SEMTAK package if you decide to continue the partnership.
Mini package
A strategy for a small local business
from PLN 1,990 net
For small local businesses, specialists, clinics, service providers and businesses that want to start sensibly — without spreading the budget across 5 channels a little at a time.
Who it is for
- local and service businesses
- clinics and specialists
- companies with a small budget
- businesses starting out in online marketing
- first stage — knowing where to begin
Scope
- analysis of current visibility
- analysis of the site or Google profile
- choosing the single most important growth channel
- basic competitor analysis (1–2 companies)
- recommended activities for 6 months
- a list of quick wins to implement right away
- indicating the minimum starting budget
- review session (60 min)
Standard package
An organised growth strategy
from PLN 4,990 net
For companies that already have a website, store or marketing activities, but need an organised growth strategy — with a map of channels and priorities.
Who it is for
- companies with an existing site or store
- businesses already running marketing activities
- companies planning SEO + Ads + content
- brands building recognition
- companies with a budget of PLN 3,000–10,000 / month
Scope
- analysis of 3–5 visibility channels
- analysis of SEO, content, Ads, social and other traffic sources
- analysis of at least 3 competitors
- keyword analysis (100+ keywords)
- a map of priorities and quick wins
- a 12-month action plan
- budget recommendations per channel
- KPIs and how to measure results
- review session (2h)
- 30 days of Q&A after delivery
Enterprise package
Full visibility planning as a sales system
from PLN 9,990 net
For larger companies, online stores, B2B brands and projects where online visibility should be treated as a sales system, not a collection of individual campaigns.
Who it is for
- larger companies and B2B brands
- online stores
- service businesses with several departments
- projects requiring full planning
- companies with a budget of PLN 10,000+ / month
Scope
- full analysis of current channels
- analysis of at least 5 competitors
- a strategic workshop with your team (4h)
- a map of brand visibility
- a strategy for SEO + content + Ads + social + e-mail + marketplace
- recommendations for AI Overview, AI Mode and generative search
- a 12-month action plan
- recommendations for the team, tools and budgets
- priorities for management, marketing and contractors
- presentation session (4h)
- 30 days of Q&A after delivery
Prices are net — 23% VAT should be added. The strategy is credited towards the first month of any SEMTAK package when you continue the partnership.
How is the strategy prepared?
Five stages — from the brief and strategic conversation, through analysing the current situation and competitors, to building the action plan and a presentation session with Q&A.
Brief and strategic conversation
We talk about your company, offer, customers, competitors, goals and the activities done so far. We establish what the outcome should be: more enquiries, sales, local visibility, brand awareness or better conversion.
Effect: We know which direction to steer the strategy in — towards the business, not generic marketing.
Analysis of the current situation
We review the site, store, content, SEO, ads, Google profile, analytics, social media and other channels that affect visibility.
Effect: You know where the company is today — and what is really limiting growth.
Competitor and market analysis
We compare your company with the competition. We look for areas where competitors are stronger, but also areas you can use faster and more cheaply.
Effect: You know where competitors win and where they have gaps you can fill.
Building the action plan
We create a strategic document with recommendations, the order of implementation, budget, KPIs and tasks for the coming months.
Effect: You get a concrete plan with priorities, not a generic list of ideas.
Presentation session and Q&A
We do not leave you with just a PDF. We discuss the plan, explain the priorities and show which activities are worth implementing first. You get 30 days of Q&A after delivery.
Effect: You understand the strategy and can implement it — yourself, with your team or with us.
The final effect: you know what to do next
When the strategy is complete you do not get generic recommendations. You get a plan that can be implemented yourself, with your current provider or with the SEMTAK team.
The strategy is an independent document — you do not have to implement it with us. You can choose any provider or carry out some of the activities in-house.
After the strategy you know
- which channels have the greatest potential
- what to improve on the site
- what content to prepare
- where to invest the budget
- which activities to postpone
- how to measure results
- how to grow visibility over the coming months
- how to prepare your company for classic SEO and generative AI results
What exactly you get in the package
The specifics included in the full visibility strategy package. In the Mini package the scope is narrower — you will find the exact scope next to each package above.
- A full visibility strategy document (PDF, 30–60 pages)
- An action map for 6 and 12 months with priorities
- Competitor analysis (3–5 companies)
- A list of 100+ keywords with potential
- Budget estimates per channel
- A list of quick wins for the first 30 days
- A 90-minute presentation session (Standard) / a 4h workshop (Enterprise)
- 30 days of Q&A after delivery
- Recommendations for AI Overview and AI models
- KPIs and how to measure results
A visibility strategy for Google, AI Overview and AI models
The way people search for information is changing. Customers still use Google, but more and more often they get answers directly in the search results, in AI Overview, AI Mode or in tools based on language models.
That is why a visibility strategy should no longer end with the question: “which keywords do we want to rank high for?”. We also check whether your content, site structure and company data are prepared for the new result formats.
Google indicates that for generative features the fundamentals of SEO still matter most — content quality, technical accessibility of the site and indexing — not separate “tricks” for AI. The site must be in the index and qualify to be displayed with a snippet in order to appear as a source in AI Overview or AI Mode.
What we check for AI
- whether your content answers real customer questions
- whether the site has a logical structure of information
- whether Google can easily index the important subpages
- whether the content is concrete, expert and useful
- whether the brand appears across many credible points of contact
- whether the offer is understandable to the user and to search systems
- whether company, local, product or service data is well organised
- whether the content has a chance of being cited as a source of an answer
What might come up during the strategy?
During the analysis it often turns out that the problem is not the lack of advertising itself, but the foundations that block growth. Here are the most commonly uncovered barriers.
- poorly chosen marketing channels
- no priorities in SEO activities
- a site that attracts traffic but does not convert
- content written for generic keywords without purchase intent
- a wasted advertising budget
- no conversion measurement
- a weak structure of categories or services
- untapped local SEO potential
- no content topics around customer questions
- an offer that does not communicate the advantage
- inconsistency between SEO, Ads, social media and sales
- no preparation of the site for new Google and AI result formats
Do not start with a campaign. Start with decisions that make sense.
If you do not know today whether to invest in SEO, Google Ads, content, social media, e-mail marketing or rebuilding the site — a visibility strategy will help you make that decision based on data, not guesswork.
This matters especially when the budget is limited. A good strategy is not about doing everything. It is about choosing the activities that have the greatest impact on sales, enquiries and the growth of the company.
Frequently asked questions
Short answers to the questions that come up most often when planning a visibility strategy.
Is a visibility strategy the same as an SEO audit?
Do I have to implement the activities with SEMTAK after the strategy?
Does the strategy cover AI Overview?
Is a strategy enough to win more customers?
Does a strategy make sense for a small local business?
Why do I need a strategy if I already run SEO and Ads?
Is this a content marketing strategy?
What if the budget is small?
Will the strategy still be up to date in a year?
Want to know where to invest your budget — before you spend it?
A visibility strategy is a decision made before spending a larger budget. We check where your company has the greatest potential and what is worth doing first — without “spreading” the budget across 5 channels a little at a time.
The cost of the strategy can be credited towards the first month of a package if you decide to continue with SEMTAK.