SEO and audits
SEO and audits — visibility in Google built on data, not promises
We handle SEO for websites and online stores, SEO audits, technical optimisation and the strategy for growing visibility in Google.
SEO is not just rankings in Google — it is site structure, technicals, content, speed, indexing, internal linking and competitor analysis. We work systematically: we start with an audit, lay out an action plan and roll it out in stages, measuring results in Search Console and Analytics. No hidden methodologies, no "secret formula" — we show what we do, why, and what results it brings.
Who it is for
- Companies wanting to grow organic traffic and visibility in Google
- Online stores fighting for product rankings
- Sites that lost traffic after migration
- Companies with an advertising budget but weak organic results
- Anyone who wants to understand the technical state of their site
What we do
SEO
Full SEO management — strategy, content, linking, keyword monitoring, monthly reports.
Audits
A diagnosis of the current state — what works, what blocks growth, what to fix first.
Technical SEO
Indexing, Core Web Vitals, structured data, sitemap, redirects, structure.
Visibility strategy
An online growth plan — where to invest, in what order, with what budget.
Choose a specific SEO service
Each of the services below has its own page with a full description, process, pricing and FAQ.
SEO for websites
Professional SEO for company and service websites. Technical audit, content marketing, link building, keyword monitoring, monthly reports.
WooCommerce SEO
WooCommerce store SEO: filter and attribute indexing, Product structured data, Core Web Vitals, clean URLs and a Merchant feed. Technical SEO built for WooCommerce.
SEO for online stores
SEO for e-commerce: category and product optimisation, Product structured data, filter indexing, Google feed, store structure.
SEO audit
Three audit variants for different needs. A full technical, content, competitor and indexing analysis plus a concrete, prioritised list of fixes.
Technical SEO
Technical optimisation of the site for Google: indexing, Core Web Vitals, structured data, URL structure, redirects, duplicates.
Visibility strategy
An online growth plan: SEO, Ads, content, social, email. Analysis of the current situation, the competition and potential — with a concrete action map.
What can we improve on your site?
As part of our SEO and audit services we can tackle both the technical foundations of the site and the content, structure, local visibility and preparing the site for new ways of searching for information.
| Area | What we do | What you gain |
|---|---|---|
| Technical SEO | Indexing, redirects, errors, speed, structured data, sitemap, robots.txt | The site becomes clearer for Google and less prone to technical problems |
| Content SEO | Optimising content, headings, meta data, FAQ sections, category and service descriptions | Content responds better to user intent and can generate more traffic |
| Store SEO | Categories, products, filters, duplicates, Product data, store structure | The store can compete better for sales and product keywords |
| Local SEO | Google Business Profile, local keywords, service pages, consistent company data | A greater chance of enquiries from nearby customers |
| Migration to WordPress | A 301 redirect map, preserving URLs, controlling indexing after a change of platform / domain / structure | Lower risk of losing traffic when rebuilding the site, changing the domain or the CMS |
| SEO analytics | Search Console, GA4, conversions, dashboards, traffic analysis | You know which actions deliver results and which need adjusting |
| Visibility in AI | Information structure, expert content, data, indexing, site readability | The site is better prepared for classic Google results and generative search |
Definition
SEO (Search Engine Optimisation) is the process of optimising a website so that it appears higher in the organic results of search engines (above all Google) for specific user queries. In 2026, SEO rests on three pillars: technicals (Core Web Vitals, indexing, schema.org), content (intent matching, E-E-A-T, topical structure) and authority (inbound links, brand signals, named sources). GEO (Generative Engine Optimisation) plays an ever-greater role — preparing the site to be cited by AI Overviews, ChatGPT search and Perplexity.
Numbers that say more than promises
The SEO industry has its benchmarks. Below are four we refer to in conversations with clients — each with a reputable source.
Average time to the first measurable B2B SEO results in Poland (long-tail keywords)
Source: Senuto Industry Report PL 2025
Of clicks in Google SERPs in 2024 go to the top 3 organic results (CTR position 1: ~28%)
Year-on-year growth in the value of the Polish digital advertising market — PLN 7.8bn in 2024
Source: IAB Polska / PwC AdEx 2024
Technical checkpoints reviewed in a typical SEMTAK audit (Screaming Frog 20.x + Ahrefs Q1 2026)
SEO today is not just rankings in Google
Good SEO is not solely about winning a few positions for selected keywords. It is a system that combines technicals, content, site structure, user experience, analytics data and growing visibility across different types of results.
A customer who reaches your site from Google should quickly find an answer, understand the offer and know what to do next: send an enquiry, call, buy a product or move on to a specific service.
We look beyond rankings
- whether the site attracts the right users
- whether it answers their questions
- whether it leads to contact or a purchase
- whether it does not block Google from indexing important content
- whether it has a logical structure
- whether it is ready to grow
- whether its content can be used as a valuable source of information
SEO, AI Overview and AI models
Search is changing, but the fundamentals remain similar: the site has to be technically accessible, indexed, readable, well connected by internal links and built on helpful content. Google states that the basic SEO principles still apply for AI Overviews and AI Mode — with no separate “magic” optimisations.
The site has to be indexed and eligible to appear in Google with a result snippet in order to show up as a supporting link in AI features.
We do not promise a “guaranteed presence in AI Overview” — no one can honestly guarantee that. What we can do is prepare the site so that it is more understandable to Google, to users and to the systems that analyse content.
What we pay attention to
- a clear information structure
- content that answers customers’ specific questions
- logical headings and thematic sections
- structured data consistent with the visible content
- important content available in text form
- internal linking
- speed and user experience
- correct indexing
- up-to-date company, product and service data
Which SEO service should you choose?
If you are not sure where to start, the table below suggests which service best fits your current situation.
| Situation | Best service |
|---|---|
| You do not know why your site is not growing in Google | SEO audit → |
| You have a store and want to grow traffic from categories and products | Online store SEO → |
| You have a company website and want more enquiries from Google | Website positioning → |
| The site has technical errors, indexing or speed problems | Technical SEO → |
| You are planning a change of domain, CMS, URL structure or a redesign | Migration to WordPress → |
| You do not know whether to invest in SEO, Ads, content or a rebuild | Visibility strategy → |
| You want to prepare the site for Google and AI Overview | Strategy + technical SEO + content → |
What do you get from working with us?
Depending on the service you choose, you get not only the work itself but also a clear picture of the situation and a plan for further growth. After the cooperation you know what has been improved, what still needs work and which actions make the most sense in the next stage.
The most common problems that block growth in Google
In many cases the site does not need “more SEO”, just the basics put in order. Often the very first analysis shows that visibility is being blocked by errors that can be fixed without a complete rebuild of the site.
- business-critical subpages that Google does not index
- duplicate content and URLs
- a poorly planned category structure
- no pages for specific services
- weak titles and meta descriptions
- no internal linking
- slow page loading
- incorrect redirects
- errors after a migration
- thin content on category pages
- no structured data
- unclear offer content
- no conversion measurement
- SEO work with no strategy or priorities
If the site has technical problems, a weak structure or content that does not match user intent, simply publishing more articles or buying links may bring no result. An audit or a strategy lets you first find the cause of the problem and only then plan the work.
Frequently asked questions — SEO and audits
Short answers to the questions that come up most often when planning positioning, an audit or an SEO migration.
Do I need an SEO audit before starting positioning?
Is SEO only for large companies?
How long does positioning take?
Can I order just the audit without further cooperation?
Do you handle SEO for online stores?
Do you help with site migration?
Does SEO help with visibility in AI Overview?
Do you report on the results?
Want your site to be more visible in Google?
Let’s start by checking what is currently blocking growth. We will analyse the site, point out the priorities and match an SEO service to your company’s real situation.
No long contracts. No hidden costs. No work “for the sake of SEO”.
Last updated: · Content reviewed by Damian Zięba (SEO Lead, 14 years of experience).