Dashboards & Reports
Dashboards and reports for businesses — all your data in one view
We combine data from ads, the store, CRM, GA4, Search Console, sales systems and spreadsheets into one clear dashboard. As a result, you see which channels make money, where costs are rising, which products sell best and which actions need a reaction.
Instead of assembling reports by hand in Excel every week, you get an automated KPI view available to the owner, the board, marketing, sales or operations.
- One dashboard instead of many files
- Automated daily, weekly and monthly reports
- Google Ads, GA4, WooCommerce, CRM, ERP
- A view for the board, marketing or sales
- Costs, revenue, margin, ROAS, CPA, leads
- No more manual CSV exports to Excel
A dashboard is a good choice if
- you use Google Ads, GA4, Search Console, CRM, WooCommerce or ERP
- you export data to Excel by hand
- reports take a few hours every week
- you do not know which campaigns actually make money
- it is hard to connect advertising costs with sales
- the board expects recurring reports
- marketing, sales and finance work on different data
- you need a single KPI view for the company
- you want to react faster to drops in sales, costs or conversions
What does a business gain from a dashboard?
Six concrete benefits — from saving the team’s time, through better budget decisions, to automated reports for the board.
No more assembling reports by hand
Data is pulled automatically from advertising systems, the store, CRM, GA4 and Search Console. You do not have to build a report from scratch in Excel every week.
You see where the company actually earns
Combining advertising costs with revenue shows ROAS, cost per customer and channel profitability. You know where to increase the budget and where to cut.
You react to problems faster
A drop in conversions, rising costs, delays in orders — all visible immediately in the dashboard. A reaction in hours, not weeks.
Marketing, sales and finance speak with one voice
Everyone looks at the same metrics, the same definitions and the same numbers. Less arguing over “where did that number come from” — more data-driven decisions.
Automated reports for the board and investors
Recurring PDF / e-mail reports send themselves. The board and investors get the most important KPIs without involving the team in preparing documents.
Decisions based on data, not gut feeling
The dashboard shows numbers instead of opinions. Every decision about budget, campaign, product or process is grounded in facts.
What can we design for you?
Six types of dashboards and reports — from the management view, through marketing and e-commerce, to automated reports for the board.
Management dashboard
- revenue
- costs
- margin
- number of orders
- average order value
- cost per customer
- ROAS
- channel profitability
- month-over-month trends
Benefit: The owner or board sees the most important numbers without going into multiple systems.
Marketing dashboard
- Google Ads
- Meta Ads
- GA4
- Search Console
- campaign costs
- conversions
- CPA
- ROAS
- leads
- sales from channels
Benefit: You see which campaigns deliver results and which only generate cost — making it easier to shift the budget.
E-commerce dashboard
- daily sales
- monthly sales
- number of orders
- average cart value
- top products
- categories
- sales sources
- returns
- statuses
- countries
- sales channels
Benefit: You get a quick overview of the store’s health — what sells, where conversion drops and which channels work.
B2B sales dashboard
- number of leads
- lead sources
- sales opportunity statuses
- sales rep performance
- pipeline value
- number of quotes
- quote-to-order conversion
- time to close a sale
Benefit: The manager sees what stage clients are at and which topics need a follow-up.
Operations dashboard
- order statuses
- delays
- shipments
- complaints
- tickets
- team workload
- number of tasks
- handling time
Benefit: The team spots operational problems faster — you can react before they affect customers.
Automated reports
- daily e-mail report
- weekly PDF report
- monthly report for the board
- campaign report
- sales report
- SEO report
- cost and revenue report
- CSV/XLSX export
Benefit: You do not have to remember to prepare a report — the system sends it automatically.
What exactly do you get in the package?
Fourteen implementation elements — from the KPI brief to post-implementation support.
| Element | What we do | What it gives your business |
|---|---|---|
| KPI brief | we establish which decisions should result from the dashboard | you measure what matters, not random charts |
| Data source audit | we review GA4, Google Ads, the store, CRM, spreadsheets, APIs | it is clear where to pull data from and what is missing |
| Metrics map | we define revenue, cost, ROAS, CPA, margin, leads, orders | the team understands the indicators the same way |
| Data integrations | we connect systems via connectors, APIs, BigQuery or spreadsheets | data lands in one place |
| Data model | we tidy up names, sources, campaigns, products and categories | reports are consistent and easier to analyse |
| Main dashboard | a view of the most important KPIs | the owner or manager gets a quick picture of the situation |
| Detailed views | marketing, sales, e-commerce, SEO and finance tabs | each department sees its own data |
| Automated reports | we configure e-mail, PDF or exports | reports send themselves without manual work |
| Alerts and thresholds | we can set up notifications about drops or limits being exceeded | you react to problems faster |
| Data validation | we compare the data with the sources and check for discrepancies | we reduce the risk of wrong decisions |
| Access and roles | we configure access for management, marketing, sales or investors | everyone sees the right scope of data |
| Documentation | we describe the sources, metrics and how they are calculated | it is clear where the numbers come from |
| Training | we show how to read the dashboard and when to react | the dashboard becomes a decision tool, not just a report |
| Post-implementation support | fixes, refining metrics, developing views | the report can grow with the company |
What does a dashboard implementation look like?
Six stages — from the KPI brief to training on how to read the data.
KPI brief
At the start we establish which decisions are to be made based on the dashboard. A report for the owner is designed differently than one for marketing, sales or operations.
Effect: It is clear which indicators are the most important and which data needs to be shown first.
Mapping the data sources
We check where to pull data from: GA4, Google Ads, Search Console, WooCommerce, CRM, ERP, spreadsheets, BigQuery or APIs. We also define how often the data should update.
Effect: You know which systems can be connected straight away and where the data needs tidying up first.
Designing the report structure
We design the dashboard: the main view, tabs, filters, date ranges, segments, channels, campaigns, products and indicators.
Effect: The dashboard is not a collection of random charts, but a tool for making decisions quickly.
Implementation
We configure the dashboard in Looker Studio, Power BI, Metabase, BigQuery or as a custom dashboard — depending on the project requirements.
Effect: You get a working report with data pulled automatically.
Testing and data validation
We check whether the data in the dashboard matches the sources. We compare revenue, costs, conversions, orders, leads and other key metrics.
Effect: You have greater confidence that decisions are based on correct data.
Training and handover
We show how to read the dashboard, how to use filters, which metrics to watch daily and which to analyse weekly or monthly.
Effect: The team knows how to use the report instead of just “looking at charts”.
Example dashboards
Five typical dashboards — with specific metrics and a decision-making benefit.
Dashboard for an e-commerce owner
Revenue, ad costs, ROAS, margin, number of orders, average cart value, top products, sales sources, returns, month-over-month result.
Benefit: The owner sees whether the store actually makes money, not just whether “sales are growing”.
Google Ads + GA4 dashboard
Campaigns, costs, clicks, conversions, CPA, ROAS, transaction value, user journeys, best- and worst-performing campaigns.
Benefit: It is easier to decide which campaigns to scale up and which need rebuilding.
SEO and visibility dashboard
Clicks from Google, impressions, CTR, average positions, top-traffic pages, queries, categories, organic trends, period comparisons.
Benefit: You see which content, categories and keywords bring traffic and where it is worth developing SEO.
B2B sales dashboard
Number of leads, lead sources, pipeline, opportunity value, quote statuses, sales rep activity, quote conversion, sales forecast.
Benefit: The manager sees what is happening in sales and reacts faster to drops in activity or overdue follow-ups.
Management dashboard for an investor
Monthly result, costs, revenue, margin, growth rate, the most important KPIs, a commentary on the data, quarter-over-quarter trends.
Benefit: The board or investor receives a clear report without having to analyse raw data.
How much does a dashboard cost?
The price depends on the number of data sources, the number of views, the need for BigQuery, automated reports, user roles and the level of customisation.
Simple KPI dashboard
Your first connected data
PLN 4,000 – 8,000 net
For companies that want to quickly connect basic marketing or sales data.
Who it is for
- 2–3 data sources
- one topic area
- validating the reporting concept
- your first KPIs in one place
Scope
- KPI brief
- 2–3 data sources
- dashboard in Looker Studio
- basic date filters
- main KPI view
- 1–3 report tabs
- basic metrics documentation
- training on reading the dashboard
Example: Google Ads + GA4 + WooCommerce dashboard, or GA4 + Search Console + Looker Studio.
Extended dashboard
Most popular choice
PLN 8,000 – 15,000 net
For companies with several sales channels, more data sources and a need for regular reports.
Who it is for
- 5+ data sources
- views for different departments
- automated reports
- companies with active advertising and online sales
Scope
- KPI analysis
- 5+ data sources
- data modelling
- integrations via connectors, spreadsheets, APIs or BigQuery
- management view
- marketing view
- sales view
- automated reports
- CSV/XLSX/PDF exports
- documentation of sources and metrics
- team training
Example: An e-commerce dashboard combining WooCommerce, GA4, Google Ads, Meta Ads, Search Console and sales data.
Custom dashboard
A bespoke reporting panel
PLN 15,000 – 20,000 net
For companies that need a bespoke reporting panel with user roles, client or board access and a custom UX.
Who it is for
- a dashboard built into the company system
- multiple roles and access levels
- custom KPIs
- a panel for clients or investors
Scope
- full analysis of the reporting process
- a bespoke dashboard design
- multiple data sources
- BigQuery or your own database
- login panel
- roles and permissions
- views for different users
- alerts
- automated reports
- custom indicators
- technical documentation
- training
- post-implementation support
Example: A reporting panel for the board, investors, B2B clients or an internal dashboard built into the company system.
Prices are net — 23% VAT should be added. Subscriptions for BigQuery, Power BI or other tools are billed separately.
Looker Studio, Power BI, Metabase or custom?
Four approaches — we help you choose the one that makes sense for your scale, data and reporting goals.
Looker Studio
The best choice for typical marketing, sales or e-commerce dashboards.
Good for
- Google Ads
- GA4
- Search Console
- WooCommerce
- reports for the board
- recurring analyses
Benefit: Fast implementation and a lower cost.
Power BI
A good choice for companies with more extensive financial, sales or operational reporting.
Good for
- data from many departments
- management reports
- financial analysis
- large data sets
- the Microsoft ecosystem
Benefit: Stronger business and analytical reporting.
Metabase
A good choice when a company wants reports from its own database and convenient analytical queries.
Good for
- data from applications
- custom systems
- CRM
- B2B panels
- technical and operational reports
Benefit: A compromise between a ready-made tool and a custom system.
Custom dashboard
The best choice when the dashboard is to be part of an application, a client panel or a tool for the board.
Good for
- custom UX
- panels for many clients
- roles and permissions
- reports inside the company system
- advanced alerts
- your own business logic
Benefit: A full fit to the company.
When won’t a dashboard solve the problem?
A dashboard shows data — it does not fix a mess in the sources
If the input data is wrong, the dashboard will simply display the wrong numbers nicely. That is why part of the implementation should be validating the sources and tidying up the configuration. Sometimes you first need to clean up:
- GA4 — configuration, events, conversions
- Google Tag Manager — containers, triggers
- conversions in Google Ads and Meta Ads
- e-commerce tracking in the store
- UTMs in campaigns
- campaign naming
- product and category data
- CRM — statuses, stages, sources
- spreadsheets — data tidiness
- imports and exports between systems
- consistency in counting revenue and costs
Frequently asked questions
How much does a business dashboard cost?
How is a dashboard different from a regular report?
Can a dashboard pull data automatically?
Will the data be updated in real time?
Can a dashboard show data from WooCommerce?
Can a dashboard combine Google Ads with store revenue?
Can you prepare a report for the board?
Can access be given to investors or clients?
Can different people have different views?
Can new metrics be added after the implementation?
When should you choose Power BI instead of Looker Studio?
Want to see the most important data without manual Excel?
Describe which tools you use: store, CRM, Google Ads, GA4, Search Console, spreadsheets, ERP, accounting system or other data sources.
Based on that, we will suggest: which data can be connected, which dashboard makes sense to start with, whether Looker Studio is enough or whether you will need BigQuery or a custom dashboard, which KPIs are worth measuring and what budget to plan for.