Google Ads

Google Ads that win customers — not just generate clicks

We run Google Ads campaigns for service-based, local, B2B and e-commerce businesses. We help you reach the people who are genuinely searching for your offer, and then measure which ads bring enquiries, calls, purchases or other valuable actions.

We do not launch campaigns blindly. First we check the business goal, the site, conversion tracking, the budget and the competition. That way the advertising works towards a specific result: more enquiries, sales, bookings, calls or visits.

Effect: we help you turn your advertising budget into measurable customer actions.

Search, Shopping, Performance Max, remarketing
GA4 + GTM + conversions from day one
Keywords matched to buying intent, not generic
Audit of the site and the conversion path
Monthly report + live dashboard
The advertising account is always yours

Ask about Google Ads See what is in the package

Who Google Ads is for

you run a service business and want more enquiries from forms or phone calls
you operate locally and want to reach customers in a specific city or region
you run an online store and want to increase product sales
you have campaigns, but you do not know whether they bring a real return
you pay for clicks, but you do not have conversions set up correctly
you want to win back users who visited the site but did not buy
you need a fast source of traffic before SEO starts to deliver
you want a clear report, not just “the campaign is running”

What can you gain with Google Ads?

Advertising in Google can solve a few specific problems for your company. A well-configured campaign lets you appear in the search results exactly when a user types in phrases related to your offer.

Customer problem	What we do	Effect for the business
Few enquiries from the site	We build campaigns on buying and service keywords	More visits from people with an intent to get in touch or buy
The advertising budget is burning out	We analyse keywords, bids, locations and exclusions	Fewer accidental clicks, greater control over costs
No idea which ads are working	We configure conversions in GA4 and Google Ads	You see which campaigns bring enquiries or sales
Ads generate traffic, but not customers	We review the landing page and the contact path	We recommend fixes that increase conversion
The store has products but weak sales	We implement Shopping / Performance Max / Merchant Center	Products can appear in Google product ads
The company operates locally	We build campaigns for the city, region and local queries	You reach people from your area of operation

What exactly do you get in the package?

Six areas of work within the Google Ads service — from the starter audit, through strategy, technical configuration and ad preparation, to ongoing optimisation and monthly reports.

Starter analysis

reviewing the current Google Ads account (if it exists)
assessment of previous campaigns
analysis of the budget and potential
checking the landing page
assessment of the correctness of conversion tracking
pointing out the biggest problems before launch

Benefit: You know whether the campaign makes sense and what to fix before you spend the budget.

Campaign strategy

matching campaign types to the company goal
splitting campaigns by services, products, locations or audiences
keyword analysis
sales and informational keywords
an exclusions list
daily budgets and priorities

Benefit: You get a plan: where to invest the budget, which campaigns make sense and what to prepare before launch.

Technical configuration

configuring the Google Ads account
connecting with GA4
configuring Google Tag Manager
setting up conversions
configuring remarketing
Merchant Center for stores
verifying that the tags are correct

Benefit: The campaign optimises based on reliable data, not guesswork.

Ad preparation

ad headlines and descriptions
matching the messaging to user intent
ad extensions
locations, schedules, devices
basic A/B tests
the company’s differentiators

Benefit: The ads answer customers’ real questions instead of being a generic slogan.

Ongoing optimisation

analysis of campaign results
excluding unprofitable keywords
adjusting bids and budgets
testing new messaging
optimisation for conversions
monitoring the cost of acquiring a customer
recommendations for the landing page

Benefit: Month by month the campaign uses the budget better and better.

Reporting and conclusions

a monthly results report
a summary of the work carried out
what works best
what needs improvement
recommendations for the next month
a live dashboard with current data

Benefit: You know where the budget goes and what decisions we make.

What campaigns can we run?

We match the campaign type to the goal, not the other way round. Ads for a law firm are designed differently from those for a service business, differently again for a store, and differently still for B2B with a long decision-making process.

Google Search campaigns

Text ads that appear for specific queries: service + city, product + feature, the customer’s problem, buying phrases.

Benefit: You reach people who are actively looking for a solution.

Local campaigns

For companies serving customers in a specific city, region or radius from their location.

Benefit: The ad does not burn budget on people outside your area of operation.

Remarketing

Ads for users who have visited the site: viewed the offer, were on the contact page, added a product to the cart, abandoned the cart.

Benefit: You stay in front of people who already knew your company — usually with a better conversion rate.

Google Shopping

Product ads showing the product, price and store directly in Google results. Requires Merchant Center and a correct product feed.

Benefit: The user sees the product before even visiting the site.

Performance Max

A campaign across many Google surfaces at once: Search, YouTube, Display, Gmail, Discover and Maps.

Benefit: The campaign can automatically look for the placements and audiences with the highest conversion potential.

Brand campaigns

Ads on keywords related to your company name — they protect you from competitors bidding on your brand.

Benefit: A customer searching for you by name reaches your site, not the competition.

How do we run Google Ads campaigns step by step?

Six stages — from identifying the goal, through the analytics audit, the campaign structure and the launch, to ongoing optimisation and transparent reporting.

We identify the goal and the company’s situation

What should the campaign deliver: enquiries, calls, sales, bookings or visits? What budget makes sense? What is the margin/value of a lead? Which services matter most?

Effect: The campaign is set up for a real business goal, not for random clicks.

We check analytics and conversions

Before spending the advertising budget — GA4, GTM, conversion events, forms, call clicks, purchases, carts, traffic sources, the correctness of the tags.

Effect: You know which campaigns actually bring contact, sales or other important actions.

We build the campaign structure

Campaigns, ad groups, keywords, ad copy, locations, budgets and exclusions. We do not throw everything into a single campaign.

Effect: The budget is better controlled and results can be analysed by service, product or location.

We launch the campaigns and watch the first data

We monitor which queries the ads appear for, how much the clicks cost, which ads have the best CTR and whether users take valuable actions.

Effect: The first weeks are not left to chance — the campaign is observed and corrected.

We optimise the budget and results

Based on the data we change keywords, exclusions, bids, budgets, locations, scheduling, ad copy, creatives, landing pages and bidding strategies.

Effect: Month by month the campaign makes better use of the data and the budget.

We report specifics, not generalities

A monthly report: how much we spent, how many clicks, how many conversions, the conversion cost, what worked best, what was improved and what we recommend.

Effect: You know exactly where the budget goes and what decisions we make.

Most important

Google Ads works best when the ad, the site and analytics are connected

A common problem: the campaign is live, but no one knows what happens after the click. The user lands on the site, but if the form is invisible, the offer is unclear, the page loads slowly or there is no tracking — the advertising budget is not working. That is why, in managing Ads, we look wider than the account alone.

What do we analyse in the campaign?

Clicks matter, but on their own they do not mean success. A campaign can have a lot of traffic and at the same time bring no customers. That is why we analyse the data that shows the real quality of the campaign.

Goal: we do not look only at CTR and CPC. We look at the cost per conversion, the quality of the traffic and the campaign’s impact on sales or leads.

Metric	What it means
Number of conversions	How many enquiries, purchases or other actions the campaign generated
Cost per conversion (CPA)	How much it costs to win a single enquiry or sale
CTR	Whether the ads are appealing to users
CPC	How much a click costs
ROAS	How much revenue the campaign generates relative to the ad spend
Impression share	How often the ad appears relative to the market potential
Conversion rate	Whether the site turns traffic into enquiries or sales
Search terms	Which real queries bring users into the campaign

How much does Google Ads management cost?

Google Ads management starts from PLN 590 net per month. The minimum recommended advertising budget is PLN 1,500 per month, paid directly to Google. We do not add a margin on top of the advertising budget.

With a very low budget the campaign gathers too little data. It is then harder to assess which keywords work, which ads convert and where it is worth shifting the spend. It is better to launch a smaller but well-thought-out scope of campaigns than to scatter a low budget across too many services.

Google Ads package

from PLN 590 net / mo

starter analysis of the account and site
preparing the campaign structure
configuring Search campaigns
basic remarketing
configuring conversions
integration with GA4 / GTM
campaign optimisation
monthly report + live dashboard
recommendations for changes
ongoing care of the campaign

For stores, additionally

Google Merchant Center
product feed
Shopping product campaigns
Performance Max
e-commerce tracking
ROAS analysis

Advertising budget: from PLN 1,500/mo (paid directly to Google).

Agreement: minimum 3 months, 14 days’ notice. The advertising account: belongs to the client.

What to send for a quote?

You do not need a technical brief. It is enough to answer a few questions — we will check whether Google Ads makes sense for your company and which scope of work makes the most sense to start with.

Send a brief for a quote

Answer these questions

What does your company do?
What is the campaign goal: enquiries, calls, sales, bookings?
What area do you operate in (local / nationwide)?
What advertising budget do you plan per month?
Do you already have a Google Ads / GA4 account?
Are conversions being measured?
Which services/products are the most important to you?
What is the margin or value of a single customer?

When might Google Ads not be the right choice?

Google Ads is not always the best first step. If the site does not work properly, the offer is unclear, the forms do not work or the company does not know which services are the most profitable for it — we first recommend getting the basics in order.

the site loads very slowly
there is no clear offer on the site
conversions cannot be measured correctly
the budget is too low compared with the competition
the margin does not allow for profitable customer acquisition
the product or service first needs its messaging refined
the store has technical problems with the cart or payments

In such situations we will say so plainly. It is better to fix the foundations than to burn the advertising budget.

Frequently asked questions

Short answers to the questions that come up most often when planning a Google Ads campaign.

How much do you need to spend on Google Ads?

The minimum recommended advertising budget is PLN 1,500 per month. In competitive industries or stores the budget tends to be higher. The budget should follow from the campaign goal, location, competition, the number of services/products and the expected pace of gathering data.

Do I pay the advertising budget to you?

No. The advertising budget is paid directly to Google. Our fee covers the management, optimisation, configuration and reporting of the campaign — we do not add a margin on top of the Google budget.

Will the Google Ads account be mine?

Yes. The advertising account should belong to your company. We are given access as an agency/specialist. That way you keep the campaign history, the data and control over the account.

Does Google Ads deliver instant results?

Google Ads can generate traffic as soon as the campaign goes live, but stable results require data and optimisation. The first clicks appear quickly, while improvements in conversion cost and query quality usually come after a few weeks of work.

What is needed to launch a campaign?

Most often: access to the site, access to Google Ads (if it exists), access to GA4 and GTM, information about the offer, a list of the most important services/products, the company’s area of operation, the advertising budget and a definition of what counts as a conversion.

Do you run campaigns for online stores?

Yes. For stores we run Google Shopping and Performance Max product campaigns. This requires a correct product feed, Google Merchant Center, e-commerce tracking and ROAS analysis.

What if the campaign brings no enquiries?

First we diagnose the cause. The problem may lie in the campaign, the keywords, the budget, the landing page, the offer, the price, the form or the quality of the traffic. We do not increase the budget without analysis — first we check the data and point out what to improve.

Can you run Google Ads without analytics?

Technically yes, but we do not recommend it. Without correct conversion tracking there is no way to know which ads bring real results. The campaign is then judged mainly on clicks, and that is not enough to make good decisions.

How is Google Ads different from SEO?

Google Ads is paid traffic — results are instant, but they disappear the moment you stop the campaign. SEO is organic traffic — results come gradually, but they are stable over time. They work best together: Ads gives you a fast start, SEO builds long-term visibility.

Want to check whether Google Ads makes sense for your company?

Write briefly about what your company does, what your goal is and whether campaigns have been run before. We will check which scope of work makes the most sense to start with and whether the budget allows you to realistically assess the campaign’s potential.

You do not need to know which campaign type to choose — that is what we are here for.

Ask about Google Ads management Order a campaign audit