Landing Page
A landing page that turns ad traffic into concrete enquiries
We build landing pages for Google Ads, Meta Ads, local promotions, sign-ups, seasonal offers and selling specific services. This is not an ordinary company subpage, but a page designed for one goal: contact, a phone call, a sign-up, a purchase or a submitted form.
If you pay for clicks in your ads, it is not worth sending the user to a general page where they have to look for the offer themselves. A good landing page presents one concrete proposition, answers the customer’s most important questions and guides them step by step towards action.
The effect: fewer wasted clicks, more concrete enquiries and better control over what happens once the user arrives from the ad.
- A landing for Google Ads, Meta Ads and local campaigns
- Conversion-focused copywriting
- UX/UI design with a form and CTA
- GA4 + GTM + Meta Pixel from day one
- Heatmaps and A/B tests in the higher packages
- Core Web Vitals optimisation (LCP < 2.5s)
A landing page helps when
- you pay for clicks and want to make better use of your advertising budget
- you are promoting a specific service, product, event or seasonal offer
- you want to measure forms, phone calls, clicks and user behaviour
- your company website is too general for an advertising campaign
- you need a separate page for a specific group of customers
- you want to test a new offer before a larger investment
Why does a campaign without a good landing page often waste budget?
Advertising may bring in traffic well, but if the user lands on a page that does not answer their need precisely, they leave very quickly. The most common problem looks like this: a company launches a Google Ads or Meta Ads campaign, but sends the clicks to the homepage, where there is too much information, menu items, tabs and distractions.
A landing page solves this problem. Instead of redirecting the customer to a general page, it shows them one concrete offer, one main message and one clear call to action.
What do you gain from a landing page?
Five concrete benefits for a company running advertising campaigns — from better use of the budget to a faster launch of a new offer.
More concrete enquiries
A landing page focuses the user’s attention on a single offer. It is not cluttered with a menu, extra services and random content. As a result, the customer understands faster what you offer and what to do next.
Better use of your advertising budget
If you pay for every click, the destination page has to work for conversion. A landing page helps reduce situations where a user clicks the ad but does not find a clear answer and leaves.
Clear measurement of results
We measure submitted forms, phone clicks, button clicks, scroll depth, time on page and other events. As a result, you know whether the campaign is actually generating valuable traffic.
The ability to test different messages
For one offer you can prepare different variants of headlines, forms, sections and CTAs. A/B tests show which variant works better with real users.
Faster campaign launch
A landing page can be prepared faster than a full company website. It is a good solution when you want to launch a campaign, promotion, sign-up or test of a new service quickly.
What do you get when we build your landing page?
Eight scope groups we cover when preparing a landing page — from campaign goal and audience analysis to heatmaps and conversion optimisation.
Campaign goal analysis
- setting one concrete goal: form, phone call, sign-up, purchase, file download, booking, contact with a sales rep
- analysis of the target group and buyer intent
- identifying key objections
- defining the conversion KPIs
Benefit: The page is not designed “in general”, but for one concrete result.
Target audience analysis
- who the campaign is aimed at
- what problems the customer has
- what arguments they need to make a decision
- which objections we have to address
Benefit: The message on the page sits closer to the customer’s real questions and objections.
Conversion-focused copywriting
- sales headlines
- argument and benefit sections
- CTAs repeated at key points
- an FAQ that addresses objections
- microcopy around the forms
Benefit: The landing not only looks good, but guides the user towards a concrete action.
UX/UI design
- page layout and section order
- placement of CTA buttons
- form design
- trust elements (reviews, numbers, case studies)
- a mobile-first version
- F-pattern and Z-pattern readability
Benefit: The user does not have to wonder where to click and what to do next.
Technical implementation
- WordPress or a lightweight technology (Astro)
- Core Web Vitals optimisation (LCP < 2.5s)
- fast loading, mobile-first
- SSL, privacy policy, GDPR
- form validation and anti-spam (reCAPTCHA v3 / Cloudflare Turnstile)
Benefit: The page loads fast, looks good on mobile devices and is ready for the campaign.
Form and contact elements
- a form with validation
- a clickable phone number
- CTA buttons repeated across the page
- anti-spam protection
- a message after the enquiry is sent (thank-you page or overlay)
- an automatic confirmation email
Benefit: The customer has a simple path to contact, and the company receives well-organised enquiries.
Analytics and conversion tracking
- GA4 + GTM + CookieSEM (GDPR consent)
- events: form_submit, phone_click, scroll_depth, time_on_page
- Google Ads integration (conversions)
- Meta Pixel + Conversions API integration
- a measurement report after the campaign launch
Benefit: You know how many people visited the landing, how many took action and which traffic source works best.
Heatmaps and optimisation
- Hotjar or Microsoft Clarity (heatmaps + sessions)
- analysis of where users click
- analysis of how far they scroll
- identifying the sections where they drop off
- optimisation recommendations
- an A/B test plan (if included in the package)
Benefit: You can improve the page based on real behaviour, not guesswork.
What can you use a landing page for?
A landing page works well for any campaign that has one concrete goal. We can prepare a destination page for different types of campaigns and offers.
- Google Ads campaigns
- Meta Ads campaigns (Facebook, Instagram)
- a local campaign in a specific city or region
- a seasonal promotion
- sign-up for a webinar or event
- a time-limited offer
- a test of a new service
- downloading a catalogue, PDF or quote
- a remarketing campaign
- a recruitment campaign
- promotion of a single product or service package
Landing page packages
Three levels of scope — from one simple landing for a campaign, through a variant with A/B tests and heatmaps, to a landing with a month of optimisation.
The best package depends on the advertising budget, the campaign goal and the planned traffic. With low traffic, one strong variant is often enough. For larger campaigns it is worth testing different headlines, forms and CTAs, because even a small improvement in conversion can significantly lower the cost per enquiry.
Solo package
A landing for a simple campaign or offer test
from PLN 2,500 net
For one simple campaign or offer test — a quick start with a ready landing page and basic conversions.
Who it is for
- one advertising campaign
- a test of an offer before a larger investment
- a local campaign
- sign-up for a webinar / event
- a seasonal promotion
Scope
- 1 landing page
- 1 copy variant (headlines + sections + CTA)
- UX design matched to the offer
- a contact form with anti-spam
- a mobile-first version
- GA4 + GTM + CookieSEM (GDPR consent)
- basic conversions (form_submit, phone_click)
- SSL + privacy policy
- 14 days of post-launch support
Pro package
A landing for a campaign with A/B testing
from PLN 4,500 net
For a campaign where you want to test messages — 2 A/B variants, heatmaps and fuller tracking.
Who it is for
- Google Ads / Meta Ads campaigns
- a larger advertising budget
- companies that want to test headlines and CTAs
- campaigns with traffic of 500+ visits/month
- companies with two groups of customers
Scope
- ✓ everything from Solo
- 2 A/B variants (different headlines, CTAs, forms)
- extended copywriting
- a heatmap (Hotjar or Microsoft Clarity)
- user sessions (recordings)
- fuller tracking: scroll depth, time on page, click maps
- Google Ads integration (conversions)
- Meta Pixel + Conversions API integration
- 30 days of post-launch support
Premium package
A landing with a month of optimisation
from PLN 7,500 net
For a campaign with a larger budget and a need for ongoing optimisation — 3 variants, heatmaps and a month of work on conversion.
Who it is for
- campaigns with a large budget
- companies with aggressive lead acquisition
- larger stores and services
- campaigns with three target groups
- companies that want to maximise conversion
Scope
- ✓ everything from Pro
- 3 A/B variants (different conversion paths)
- a month of landing page optimisation
- a weekly A/B test report
- improvement recommendations based on heatmaps and sessions
- iterations of headlines, CTAs, forms
- Core Web Vitals optimisation 90+
- priority support
- 60 days of post-launch support
Prices are net — 23% VAT must be added. 50% deposit, 50% on publication. A perfect complement to the Google Ads package — combined, conversion is usually 2–3× higher.
A landing page or a regular website?
If the customer is meant to get to know the whole company — you need a website. If the customer is meant to take one concrete action after clicking the ad — you need a landing page.
| Element | Landing page | Company website |
|---|---|---|
| Goal | One concrete action | Presenting the whole company |
| Traffic | Ads campaigns, social media, email | SEO, business listing, general traffic |
| Structure | Short, focused, no distractions | Many subpages and sections |
| CTA | One main call to action | Different contact paths |
| Measurement | Very precise, campaign-focused | Broader analytics for the whole site |
| Best use | Advertising and offer testing | Image, SEO, full company presentation |
What is an effective landing page made of?
A good landing page should guide the user from the problem to the decision. Nine elements that no landing converting traffic from an advertising campaign should be without.
A strong headline
Says straight away what you offer and who it is for.
A short benefit summary
Shows what the customer will gain.
One main CTA
E.g. submit the form, call, sign up.
Sales arguments
Specifics, not generic slogans.
Trust elements
Reviews, numbers, case studies, certificates, logos.
A problem–solution section
Shows why the offer is needed.
A contact form
Simple, short and convenient.
FAQ
Answers the most common objections.
Conversion tracking
So you know what works.
What should you send so we can quote the landing page?
You do not need a ready design or a technical brief. It is enough to describe your offer, the traffic source and the campaign goal in a few sentences — we will ask about the rest during a call.
The effect: a short brief = a fast and concrete quote without unnecessary back-and-forth.
Answer these questions
- What offer do you want to promote?
- Where will the traffic come from — Google Ads, Meta Ads, email, social media?
- What is the main goal: form, phone call, sign-up, purchase?
- Do you already have texts, photos and materials?
- Should the landing be on your domain or a subdomain?
- Do you need a single variant or A/B tests?
- Is the campaign meant to be local, nationwide or industry-specific?
- Do you need GA4, GTM, Meta Pixel or Google Ads configuration?
- Is the landing meant to be one-off or developed later?
- Do you have an example of a page you like?
Landing pages, SEO and AI Overview
A landing page does not replace a full SEO strategy. Its main job is to convert traffic from campaigns. Even so, it should be technically well prepared: have a good SEO title, a meta description, logical headings, fast loading, a correct mobile version and a well-organised content structure.
Even if a landing page is not a typical SEO page, its content should be clear, concrete and well-organised. AI models and search engines increasingly analyse the structure of the offer, the questions and answers, the contact details, the scope of the service and the user’s intent.
We do not guarantee rankings or a presence in AI Overview — no one honestly can. A well-described landing does, however, have a greater chance of being correctly understood by Google and AI models, which can be a valuable addition to paid traffic from campaigns.
What we configure
- title and meta description
- one clear H1 heading
- logical H2/H3 headings
- fast loading (Core Web Vitals)
- image optimisation (WebP, lazy)
- basic structured data
- a correct URL
- canonical
- indexing or noindex (depending on the goal)
- question and answer sections (FAQ)
Frequently asked questions
Short answers to the questions that come up most often when planning a landing page.
Can a landing page work without an advertising campaign?
Can a landing page be part of my WordPress site?
Is one landing page enough for several services?
Will the landing page have a contact form?
Can you measure phone clicks?
Can the landing page be improved later?
How does a landing page differ from a regular website?
Can I have several landing pages?
What is A/B testing and do I need it?
Do you also set up the campaign?
Does a landing page have SEO?
Want a landing that turns clicks into enquiries?
Get in touch if you are planning a Google Ads campaign, Meta Ads, a local promotion, a webinar sign-up or a test of a new offer. We will prepare a landing page matched to the campaign goal and the target group.
After the call you will know how long it takes, how much it costs and exactly what you get — without anyone pushing the biggest package on you.