SEO Audit
SEO audit — find out what blocks your site’s visibility
Your site may have a good offer, an attractive look and work correctly for the user, and yet still fail to win traffic from Google. The problem is often not visible at first glance — it stems from technical errors, poor indexing, weak content, an unsuitable subpage structure, duplicates or badly chosen keywords.
An SEO audit shows what is actually happening with the site. We check which elements limit visibility, which subpages have potential and what needs fixing first. You don’t get a general list of errors — you get a diagnosis, priorities and an action plan.
- Crawl + technical analysis
- Content and intent analysis
- Indexing analysis in GSC
- Competitor analysis
- External link profile
- A prioritised fix plan
Who the audit is for
- your site does not generate enquiries from Google
- rankings stay flat despite ongoing activities
- organic traffic dropped after a Google update
- the store has an indexing problem
- you plan to start SEO and want to know your starting point
- you are ending a partnership with an agency and want to check the state of the site
- you have a new site and want to confirm it is correctly prepared for SEO
- you are planning a rebuild or migration of the site
- you need a concrete list of actions for a developer or copywriter
What problems does an SEO audit detect?
An audit lets you check whether the site is correctly built, whether Google can read it properly and whether the content answers users’ needs.
| Problem | What we check | What you gain |
|---|---|---|
| Google does not index important subpages | Audit of the sitemap, robots.txt, canonicals, URL statuses and GSC errors | You know which subpages are visible to Google and which need fixing |
| The site has technical errors | Crawl, Core Web Vitals analysis, redirects, mobile, duplicates | You get a list of technical barriers to remove |
| Content does not match user intent | Analysis of headings, meta, cannibalisation, thin content and FAQ | You know which content to improve, expand, merge or remove |
| The site structure makes positioning harder | Analysis of the menu, click depth, linking and hierarchy | You know how to tidy up the site so Google reaches the important content |
| Competitors rank higher in Google | Analysis of competitors’ visibility, keywords, content and links | You know why competitors win and what you need to do to catch up |
What do you gain from an SEO audit?
Above all, an audit gives you clarity. Instead of guessing what to fix, you get a concrete list of actions ordered by priority.
You know what blocks visibility
You get a concrete list of problems: technical, content, indexing, structure or links — with no vague generalities.
You don’t spend budget blindly
You start with the actions that have the biggest impact on visibility. You don’t test everything one by one.
A prioritised fix plan
Every recommendation has a justification and an order of implementation. You know what comes first and what later.
Specifics for the developer
The report contains guidance ready to hand to a technical person, with no need for explanation along the way.
A better assessment of your SEO agency
After the audit you know what has been done and what still needs improvement — an independent assessment.
A safe migration or rebuild
The audit shows which elements need protecting so you don’t lose the visibility you have built up.
What exactly do we analyse in the audit?
Six areas of analysis — from indexing and technical SEO, through content and structure, to competitors and the link profile.
Indexing and visibility in Google
- indexing status in GSC
- sitemap.xml, robots.txt
- noindex tags, canonicals
- exclusion errors
- subpages with potential
- subpages with no clicks or impressions
What you gain: You know whether Google sees the right subpages.
Technical SEO
- 404 errors
- redirects 301/302, loops
- speed and Core Web Vitals
- the mobile version
- HTML structure
- structured data
- JS errors
- duplicate URLs
What you gain: You get a concrete list of technical barriers.
Content and user intent
- meta title, description
- H1–H3 headings
- quality of service / category descriptions
- thin content, duplicates
- keyword cannibalisation
- FAQ sections
- alignment with customer queries
What you gain: You know which content to improve, expand or remove.
Site structure and internal linking
- the main menu and hierarchy
- click depth
- orphaned subpages
- anchor texts
- linking from the blog to the offer
- user journeys
What you gain: You know how to tidy up the site for Google and the customer.
Competitor analysis
- competitors’ visibility
- the structure of their subpages
- content types
- expansion of categories / services
- linking
- keywords missing from your site
What you gain: You know where competitors have an advantage and how to catch up.
External links and domain authority
- the number and quality of links
- referring domains
- anchors
- links to your most important subpages
- toxic or suspicious links
- a comparison with the competition
What you gain: You assess your domain authority and the risks in your link profile.
SEO audit packages
Three levels of scope — from a quick diagnosis of the most important problems to a strategic audit of a large site with log and rendering analysis.
Mini audit
A quick diagnosis of the most important problems
PLN 990 net
For small company sites, landing pages and simple websites — a quick answer: what is wrong and what to fix first.
Who for
- small company sites
- service-based sites
- local businesses
- new sites after launch
- companies looking for a quick diagnosis
Scope
- site crawl (up to 50 subpages)
- a list of the most important technical problems
- an indexing check
- analysis of the subpage structure
- analysis of the heading structure (H1–H3)
- content quality and structure assessment
- analysis of linking (internal and to the site)
- analysis of the basic meta data
- technical errors that may affect SEO
- Core Web Vitals and speed analysis of key subpages
- a PDF report with recommendations and a plan
- a review session (60 min)
Standard audit
A full analysis of a site or store
PLN 2,490 net
For companies and stores that want to take SEO seriously and need a full technical, content and competitive diagnosis.
Who for
- medium company sites
- online stores
- sites after a few years of operation
- companies before starting SEO
- businesses after a failed SEO partnership
Scope
- ✓ everything from the Mini package
- a fuller site crawl (no 50-subpage limit)
- deeper technical analysis
- analysis of content, cannibalisation and thin content
- analysis of indexing in Search Console
- analysis of internal linking and hierarchy
- analysis of the external link profile
- competitor analysis (top 3–5)
- a keyword and SEO-potential map
- an action plan for the next 3–6 months
- a PDF report with recommendations and a plan
- a review session (2h)
Enterprise audit
A strategic audit of a large site
PLN 4,990 net
For large stores, portals and sites with many subpages, or projects where SEO has major business significance.
Who for
- large online stores
- content portals
- sites with thousands of URLs
- sites after migrations
- companies with an in-house marketing or IT team
Scope
- ✓ everything from the Standard package
- a crawl with no standard URL limit
- server log analysis
- JavaScript rendering analysis
- a strategic analysis of visibility and potential
- URL segmentation and a priority map
- a 12-month action plan
- an implementation workshop with the team
- Q&A support after the audit
- a PDF report with recommendations and a plan
- a review session (4h)
Prices are net — 23% VAT must be added. The cost of the audit can be credited towards the first month of an SEO package.
What does an SEO audit look like step by step?
Six stages — from the brief and data access, through the crawl and content analysis, to preparing the report, a wrap-up session and support after the audit.
Brief and data access
Business goals, previous SEO activities and access to Search Console, GA4 and the site’s admin panel.
Effect: The audit is based on data, not just an external crawl.
Crawl and technical analysis
We scan the site with our tools and analyse the URL structure, statuses, redirects, errors, internal linking, meta data and indexing.
Effect: We know which problems may be limiting the visibility of the whole site.
Content and competitor analysis
We check the intent of the content and compare the site with services that rank higher in Google.
Effect: It becomes clear whether the problem is technical, content-related or strategic.
Preparing the report
Every recommendation has a priority, a justification and an explanation of why it is worth carrying out.
Effect: You get a report that can be implemented, not just read.
Review session
We go through the most important conclusions and the order of actions. We show which errors are critical.
Effect: You understand the report, not just have it.
Support after the audit
You can implement the recommendations yourself, with a developer or with our support. You can also move on to ongoing SEO management.
Effect: The audit becomes the start of real work, not just another PDF.
An SEO audit for Google, AI Overview and AI models
Search no longer ends with classic Google results. What matters more and more is content that is well organised, unambiguous and correctly interpreted by algorithms and AI systems.
That is why, in the audit, we check not only classic SEO, but also how well the site is prepared for the new ways of presenting answers.
The aim is to prepare the site not only for today’s SEO, but also for the future of search, where the quality of the answer, the context and the credibility of the source all count.
What we check
- whether the content answers users’ specific questions
- whether the H2 and H3 headings are logical
- whether the site has FAQ sections
- whether the structured data is correct
- whether the offer is described unambiguously
- whether the content is expert and complete
- whether subpages have a clear topical context
- whether Google and AI models can easily understand what the company does
What can you do after the audit?
After the audit you have several options — you choose the one that fits your resources, your team and your budget.
Implement it yourself
You hand the report to your own developer or technical person.
Commission the fixes
We carry out selected technical and content fixes, structured data and linking.
Ongoing SEO management
If the audit shows growth potential, we develop visibility month after month.
Securing a migration
The report serves as a document protecting SEO before a change of site, CMS or URL structure.
Frequently asked questions
Short answers to the questions that come up most often when ordering an SEO audit.
Is an SEO audit enough for a site to start growing?
Can an SEO audit be done without access to Google Search Console?
Does the audit cover online stores?
Will I get a list of specific fixes?
Can I hand the audit to a developer?
Will an SEO audit help after a drop in rankings?
Can I commission the implementation of the recommendations later?
Don’t guess why your site isn’t growing in Google
Without an audit it is easy to invest in activities that don’t solve the real problem. We will analyse your site, point out the most important barriers and prepare an action plan.
The audit can be a starting point for further SEO work or an independent assessment of the current situation.