Technical SEO
Technical SEO — fix the foundations of your visibility in Google
Even the best content and links may not deliver results if the site has technical problems. Google first has to find, read, index and understand your site correctly. Indexing errors, slow loading, duplicates, incorrect canonicals or Core Web Vitals problems can limit visibility at the level of the foundations.
Technical SEO is about tidying the site up from the inside. We check whether Google sees the right URLs, whether the site loads quickly, whether the structure is logical, whether the structured data is correct and whether there are no errors blocking SEO growth. It is a good first step before positioning, expanding content, link building or a site migration.
- Indexing + sitemap + robots.txt
- Core Web Vitals (LCP/CLS/INP)
- Schema.org structured data
- 301 redirects, 404 errors
- Filters and URL parameters (e-commerce)
- Implementation + verification of results
Who technical SEO is for
- your site is not growing in Google despite publishing content
- Search Console shows indexing errors
- the site is slow on mobile
- Core Web Vitals are flagged as poor
- the store has problems with filters, pagination and duplicates
- rankings dropped after a migration or rebuild
- Google is indexing unnecessary URLs
- important subpages do not appear in the results
- you want to prepare the site for ongoing positioning
- you run WordPress, WooCommerce or a larger site
What problems do we solve?
Technical SEO is about preparing the foundations on which content, links and strategy work. Without it, other SEO activities can lose their potential.
| Problem | What we do | What you gain |
|---|---|---|
| Google does not see the most important subpages | Analysis of indexing, sitemap, robots.txt, canonicals, noindex and exclusions in GSC | Google focuses on the right subpages instead of random URLs |
| The site loads too slowly | Core Web Vitals (LCP, CLS, INP), cache, images, JS/CSS, hosting, CDN | The site runs faster and the user does not leave before it loads |
| The store is chaotic because of filters and duplicates | Filters, pagination, canonicals, noindex, URL parameters | Google does not waste its budget on unnecessary URLs |
| Redirects and 404 errors weaken the site | Analysis of 301/302, loops, chains, links to inactive resources | The user and Google land on the right subpages |
| Google does not understand the structure of the site | JSON-LD structured data (Schema.org), breadcrumbs, Organization, FAQ | Google and AI better understand the offer, the products and the business context |
What does a site gain from technical SEO?
Technical SEO is not always visible to the client at first glance, but it has a major impact on whether further SEO activities will make sense.
Better indexing
Google sees the right subpages instead of random URLs from filters, sorting and parameters.
A faster site
Better Core Web Vitals, a lighter page and greater convenience for mobile users.
Fewer technical errors
The site runs more reliably, without 404s, redirect loops and plugin conflicts.
Better preparation for SEO
Content and links get a solid foundation — SEO work delivers a real effect.
Correct structured data
The search engine and AI models better understand the content of the site, the products and the company.
Less risk after a migration
URLs, redirects and indexing are under control — the site does not lose rankings after a rebuild.
What exactly do we do as part of technical SEO?
Six areas of work — from the audit and indexing, through Core Web Vitals and structured data, to URL structure, internal linking and redirects.
Technical site audit
- HTTP response statuses
- 404 errors and redirects
- canonicals, noindex, sitemap.xml, robots.txt
- URL structure
- internal linking
- duplicates, pagination
- the mobile version, Core Web Vitals
- structured data
- errors in Google Search Console
Benefit: You know what is technically blocking the site and what to fix first.
Indexing optimisation
- sitemap.xml
- robots.txt
- meta robots
- canonical tags
- URLs with parameters
- thin content pages
- duplicates, pagination
- indexing errors from GSC
Benefit: Google concentrates on the subpages with real visibility potential.
Core Web Vitals and speed
- LCP, CLS, INP
- cache, lazy loading
- WebP / AVIF images
- CSS, JavaScript, fonts
- external scripts
- CDN configuration
- WordPress / WooCommerce performance
Benefit: The site loads faster, runs more reliably and is more convenient for users.
Schema.org structured data
- Organization, LocalBusiness
- BreadcrumbList, WebSite
- FAQPage, Article
- Product, Service
- SearchAction
Benefit: The site is better described for Google and AI systems, which supports interpretation of the offer.
URL structure and internal linking
- URL structure
- menu and breadcrumbs
- links from the blog to services
- category → product links
- orphaned URLs
- click depth
- internal link anchors
Benefit: The user and Google reach the most important content faster.
Redirects, errors and migrations
- 404, 301, 302 errors
- redirect loops and chains
- removed subpages
- changed URLs
- links pointing to inactive resources
Benefit: The site does not lose traffic through broken URLs and badly executed redirects.
Technical SEO packages
Three levels of scope — from a quick fix for the most important barriers to Enterprise with log and rendering analysis for large sites.
Audit + implementation package
A quick fix for the most important barriers
from PLN 2,990 net
For small company websites, landing pages and simple sites that need a review and the implementation of the most important technical fixes.
Who it is for
- company websites
- service websites
- local businesses
- simple WordPress sites
- sites before starting SEO
Scope
- technical audit
- indexing analysis
- sitemap.xml + robots.txt
- meta robots and canonicals
- fixing selected technical errors
- implementing the most important recommendations
- a report on the work carried out
Full optimisation package
Technical preparation of a site or store for SEO
from PLN 5,990 net
For medium-sized sites, WooCommerce stores and sites that require more thorough technical, performance and indexing optimisation.
Who it is for
- online stores
- sites with more subpages
- sites with Core Web Vitals problems
- companies after a site rebuild
- sites that have content but are not growing
Scope
- a full technical audit
- indexing optimisation
- Core Web Vitals (LCP/CLS/INP)
- cache configuration
- image optimisation
- structured data
- fixing redirects
- duplicate analysis
- internal linking
- documentation of the changes
Enterprise package
Technical SEO for large sites
from PLN 11,990 net
For large stores, portals, sites with thousands of URLs and projects where technical errors can cause major losses of visibility.
Who it is for
- large stores
- portals and content sites
- complex projects
- sites after a migration
- multilingual sites
- projects with an IT team
Scope
- an advanced crawl
- server log analysis
- indexing analysis of large URL sets
- JS rendering analysis
- site structure optimisation
- control of filters and parameters
- recommendations for the IT team
- post-implementation support
Prices are net — 23% VAT must be added. Technical SEO is often the first stage before positioning or expanding content.
How does the collaboration work, step by step?
Six stages — from access analysis, through the audit, the plan of fixes, implementation and verification, to documentation and maintenance recommendations.
Site and access analysis
What kind of site we are working with: WordPress, WooCommerce, another CMS. Access to GSC, GA4, the site panel or hosting.
Effect: We know which subpages matter most to the business, not just where the errors are.
Technical audit
A crawl of the site and analysis of the tool data. Indexing, URL structure, redirects, errors, CWV, sitemap, robots.txt, structured data.
Effect: We know whether the site has a problem with accessibility, speed or duplicates.
A prioritised plan of fixes
A list of actions by priority: what is critical, what is worth doing next and what matters for tidiness.
Effect: You do not invest in random technical details, only in real fixes.
Technical implementation
Fixes directly on the site or recommendations for the developer: cache, images, canonicals, structured data, redirects, sitemap, internal linking.
Effect: Every change is tested — we do not fix one thing at the expense of another.
Verifying the results
We check GSC, PageSpeed, the site crawl and the indexing data after implementation.
Effect: We are confident the fixes work and the site is ready for further SEO.
Documentation and recommendations
Documentation of the work carried out and maintenance recommendations — especially important, because every new plugin or migration can introduce errors.
Effect: You know what to maintain so you do not return to the same problems.
Technical SEO for AI Overview and AI models
New search models do not analyse a site only by keywords. What matters more and more is whether the content and structure of the site are unambiguous, logical and easy to interpret. Technical SEO supports visibility in an AI environment because it tidies up the data, the structure and the context of the site.
The goal is for Google, classic search engine crawlers and AI models to easily understand what the company does, which services it offers and which subpages are the most important.
We do not guarantee a presence in AI Overview. We will, however, prepare the site technically so that it is well indexable, fast and readable for modern search systems.
What we tidy up for AI
- correct Schema.org structured data
- logical headings
- well-built breadcrumbs
- an unambiguous structure of services and categories
- fast page loading
- accessibility of important content for crawlers
- elimination of duplicates
- tidy indexing
- clear connections between subpages
The most common technical errors that block SEO
Each of these problems can mean the site has potential, but Google does not use it to the full.
- a misconfigured robots.txt
- a missing or incorrect XML sitemap
- incorrect canonicals
- accidental noindex tags
- duplicates from filters and URL parameters
- 404 errors and redirect chains
- a site that loads too slowly
- an unstable layout on mobile
- heavy images without WebP / AVIF
- too many blocking JS scripts
- a lack of structured data
- orphaned subpages
- a lack of breadcrumbs
- internal links to broken URLs
Frequently asked questions
Short answers to the questions that come up most often when discussing technical SEO.
Will technical SEO improve my rankings in Google?
Is technical SEO a one-off job?
Does technical SEO make sense for a small company website?
Is technical SEO important for WooCommerce?
Do you need access to the site?
Will the site score 100/100 in PageSpeed after the optimisation?
Do you handle site migrations?
Check whether the technical side is blocking your visibility
If your site is not growing in Google, is slow, has errors in Search Console or lost visibility after a rebuild, the problem may lie deeper than the content itself.
We will analyse the technical foundations of the site, pinpoint the most important blockers and implement the fixes that prepare the site for more effective SEO.