Google Shopping Campaigns
Google Shopping — show your products to customers who already want to buy
We run Google Shopping campaigns for online stores that want to grow product sales in Google. We configure Merchant Center, fix the product feed, organise the product data and launch product campaigns and Performance Max.
We do not focus solely on clicks. We analyse products, margins, categories, prices, ROAS, Merchant Center errors and product data quality, so the campaign can work towards real sales.
Effect: Your products can appear in Google with a price, an image and a direct path to your store.
- Merchant Center + feed repair
- Shopping campaigns + Performance Max
- Segmentation by category and margin
- GA4 e-commerce + ROAS measurement
- Dynamic remarketing
- Monthly report + live dashboard
Who it is for
- you run a WooCommerce, Shopify, PrestaShop or other e-commerce store
- you have at least a few dozen products
- you want to promote products with a price and image in Google
- you have Merchant Center errors or products are being rejected
- you run Google Ads but have no product campaigns
- you want to grow sales beyond Allegro / Amazon
- you want to measure ROAS and revenue from your campaigns
- you have a product feed, but it is not optimised
- you want to scale your best-selling products
What problem does this tackle?
The most common problem: the store has products, but Google cannot make good use of them. The feed is disorganised, products have weak titles, identifiers are missing, prices are wrong, availability is a problem, or products are rejected in Merchant Center.
| Store problem | What we do | What the store gains |
|---|---|---|
| Products are rejected in Merchant Center | We fix feed, price, availability, identifier and attribute errors | More products can take part in the ads |
| The campaign generates clicks but has poor ROAS | We analyse products, categories, bids, budgets and sales data | The budget goes to more profitable products |
| The feed has weak product titles | We optimise product names for shopping queries | Products match customer queries better |
| The store has many products but no structure | We segment campaigns by category, margin or bestsellers | It is easier to control the budget and profitability |
| E-commerce measurement is missing | We configure GA4 e-commerce and conversions | You can analyse sales, cart, revenue and ROAS |
| Marketplaces are taking the sales | We build a traffic-acquisition channel beyond Allegro/Amazon | The store develops its own sales channel |
| Performance Max runs as a “black box” | We organise the feed, assets, signals and results analysis | The campaign has better inputs and more control |
What does Google Shopping management include?
Seven areas of work — from the store audit and Merchant Center setup, through feed repair, Shopping campaign structure and Performance Max, to ROAS measurement and ongoing optimisation.
Store and campaign potential audit
- number of products and category structure
- prices and competitiveness of the offer
- product availability
- margins or sales priorities
- product page quality
- cart correctness and speed
- GA4 e-commerce
- current Google Ads and Merchant Center accounts
Benefit: You know whether Google Shopping makes sense at this stage and what to fix before scaling the budget.
Google Merchant Center setup
- creating / tidying up the account
- domain verification and claim
- connection with Google Ads
- sales country configuration
- delivery and returns configuration
- checking the company data
- handling warnings and rejections
Benefit: The store has a technically correct foundation for running product campaigns.
Feed repair and optimisation
- product titles
- descriptions
- prices and availability
- product links
- images
- GTIN / MPN, brand
- Google and store categories
- variants and attributes (colour, size, material)
- errors between the store and Merchant Center
Benefit: Google receives clearer data — products have a better chance of appearing for the right queries.
Shopping campaign structure
- segmentation by category
- by margin and bestsellers
- by seasonality
- by products with high ROAS
- by promotional products
- by price ranges
- sales priorities
Benefit: The budget is directed where the store has the greatest sales or profit potential.
Performance Max for e-commerce
- connection with Merchant Center
- campaign structure
- asset groups
- graphic and text assets
- audience signals
- brand exclusions
- product analysis
- budget optimisation
- reporting by product and category
Benefit: PMax can scale sales more broadly than classic Shopping — with ROAS control.
Sales and ROAS measurement
- GA4 e-commerce
- purchase events + transaction value
- carts + checkout initiation
- conversion import into Google Ads
- ROAS, cost per conversion, revenue
- products that generate sales
Benefit: The campaign is judged by sales and revenue, not just clicks.
Campaign optimisation
- products with low performance
- products generating cost without sales
- budgets and bidding strategies
- product titles
- feed structure
- exclusions
- seasonal campaigns
- bestsellers + high-margin categories
Benefit: The store does not just launch ads — it keeps improving sales efficiency.
Product feed checklist
What exactly we check in the product feed. Each element matters for the visibility and CTR of product ads.
| Feed element | Why it matters |
|---|---|
| Product title | Affects matching to queries and CTR |
| Image | Decides the first impression in the product ad |
| Price | Must match the store, otherwise the product may have problems |
| Availability | Google needs to know whether the product can be bought |
| Product link | Must lead to the correct product page |
| GTIN / MPN | Helps identify products and reduce data problems |
| Brand | Important for manufacturer products and brand queries |
| Google category | Helps the system understand the product type |
| Product type | Makes campaign segmentation easier |
| Variants | Important for sizes, colours and materials |
| Delivery costs | Affect data consistency and the customer decision |
| Promotions | Can support sales of seasonal products |
How do we launch Google Shopping step by step?
Seven stages — from the store audit and feed repair, through Merchant Center and Shopping/PMax campaign setup, to ongoing sales optimisation and ROAS reports.
Store, Merchant Center and feed audit
Number of active products, Merchant Center errors, product data quality, prices, images, categories, e-commerce measurement.
Effect: You know what is blocking sales from Google Shopping and what needs fixing.
Feed repair and optimisation
Titles, descriptions, Google categories, GTIN/MPN, variants, images, prices, availability. This stage often matters more than the campaign configuration itself.
Effect: A larger share of the product range can take part in the ads.
Merchant Center and integration setup
Account, domain verification, connection with Google Ads, feed, update schedule, delivery and returns data, e-commerce integration.
Effect: Products are synchronised with Google in an organised way.
Shopping / PMax campaign configuration
We match the campaign type to the store, budget and product range. We structure product segmentation, budgets, bidding strategies and product groups.
Effect: A campaign built for sales, not launched automatically without control.
Launch and monitoring the first data
We check which products generate traffic and sales, the cost of clicks, the cost of conversions, ROAS, Merchant Center errors, traffic quality, and the data in GA4 and Ads.
Effect: The campaign is not left to its own devices after launch.
Ongoing sales optimisation
We work both on the campaigns and on the product data: feed, titles, budgets, products with no sales, bestsellers, categories, seasonality and bidding strategies.
Effect: The budget is shifted towards the products that make the most business sense.
Report and recommendations
Monthly: campaign cost, revenue, ROAS, number of transactions, cost of purchase, bestsellers, products with no sales, categories with potential, completed optimisations and a plan for further work.
Effect: You know which products earn, which need improvement and where it is worth increasing the budget.
Key point
Google Shopping does not replace Allegro, but it can reduce the store’s reliance on marketplaces
Marketplaces give access to a lot of traffic, but they often limit control over the customer relationship, the margin and the brand presentation. Google Shopping sends the user directly to your store — you build your own brand, you can develop remarketing, you control the buying experience and you are not limited to a single platform.
How much does Google Shopping management cost?
Google Shopping management starts from 690 PLN net per month. The minimum recommended advertising budget is 2,000 PLN/month, paid directly to Google.
A one-off product feed repair from 1,490 PLN, which can be settled in the first month of management. Recommended minimum: 50 products in the store.
Google Shopping package
from 690 PLN net / month
- Merchant Center audit
- product feed review
- repair of basic errors
- Shopping campaign setup
- Performance Max setup / optimisation
- product segmentation
- ROAS analysis
- budget optimisation
- monthly report + live dashboard
- recommendations for the store
Advertising budget: from 2,000 PLN/month (paid to Google).
Feed repair: from 1,490 PLN one-off, can be settled in the first month of management.
For stores: recommended minimum 50 products.
When might Google Shopping not be a good choice?
Not every store should launch a product campaign right away. We say it plainly — in some situations it is better to first fix the store, the feed or the analytics than to burn through the budget.
- the store has too few products
- products are unavailable or often go out of stock
- prices are clearly uncompetitive
- the store does not have a working cart
- payment or delivery does not work
- terms, returns policy or company details are missing
- the product pages are very weak
- product images are of poor quality
- sales cannot be measured correctly
- the margin does not allow for profitable advertising
- the budget is too low relative to the size of the product range
Frequently asked questions
Short answers to questions about Merchant Center, the product feed, GTIN, ROAS and Performance Max.
Which store is suitable for Google Shopping?
Does Google Shopping work on keywords?
What is Merchant Center?
What is a product feed?
Why are products rejected in Merchant Center?
Can you run Google Shopping without a GTIN?
Is Google Shopping suitable for WooCommerce?
Does Performance Max replace Google Shopping?
What is ROAS?
Want to sell products directly from Google?
We will configure Merchant Center, fix the feed, launch Shopping or Performance Max campaigns and show you which products have the greatest sales potential.
Start by checking the feed, Merchant Center and sales measurement. Without that, a campaign may generate cost but not give a clear answer about which products earn.