Analytics & Conversion Tracking
Analytics & conversion tracking — know what works, what it costs and what to fix
Do you have a site, store, Google Ads campaigns or SEO activity, but you are not sure exactly where your customers come from? You see traffic in GA4, but you are not certain which visits end in an enquiry, a purchase or a phone call?
We implement web analytics so that it shows concrete business data, not just the number of visits. We configure events, conversions, e-commerce tracking, integrations with advertising and dashboards — without chaos and without “it works by eye”.
The effect: you see which marketing activities deliver results and which only generate cost.
- GA4 + GTM + conversions
- Measuring forms, phone calls, the cart
- E-commerce tracking for WooCommerce
- CookieSEM / CookieYes + Consent Mode v2
- Server-side tracking (optional)
- A dashboard in Looker Studio
CookieSEM is our own cookie consent management tool, designed for the Polish market — see CookieSEM →
Who this service is for
- you run Google Ads but do not have correct conversions
- you have GA4 but do not understand the reports
- you have an online store and want to measure sales
- you changed your site and want to implement analytics from scratch
- you do not know where your enquiries come from
- you want to check how effective your SEO is
- you want to analyse forms, phone calls and clicks
- you need Consent Mode and tidy cookie consents
- you want a dashboard with your most important results
- you are planning to increase your advertising budget and need reliable data
What problem does good analytics solve?
The most common problem: a company spends money on marketing but does not know what works. Without well-configured analytics it is hard to assess the effectiveness of SEO, Google Ads, product campaigns, social media or email. Decisions are made based on intuition or fragmented data.
| Problem | What we do | What the client gains |
|---|---|---|
| GA4 shows data, but it is unreadable | We tidy up the events and reports | You know which user actions matter |
| Google Ads is running, but it is unclear whether it earns | We configure conversions and import them into Ads | Campaigns can optimise towards real goals |
| Forms are not being measured | We set up tracking of submissions, clicks and leads | You see the number and the sources of enquiries |
| The store does not measure sales correctly | We implement e-commerce tracking | You see revenue, products and purchase paths |
| There is no cookie compliance | We implement a consent banner and Consent Mode v2 | Tags fire in line with the user’s choice |
| The data is scattered | We build a dashboard in Looker Studio | You have one clear view of the results |
| It is unclear what to improve on the site | We analyse behaviour and conversions | You can make decisions based on data |
What can we configure as part of analytics?
Seven areas of work — from the measurement plan and GA4 configuration, through GTM and conversion tracking, to e-commerce tracking, Consent Mode and server-side tracking for advanced projects.
Measurement plan
- which actions are a conversion
- which events are worth measuring
- which forms are the most important
- which clicks have value
- which channels need to be analysed
- what data Google Ads needs
- what data the business owner should see
Benefit: We do not measure everything at random. We measure what helps you make decisions.
GA4 configuration
- basic GA4 measurement
- event structure
- key events / conversions
- form measurement
- clicks on phone, email, CTA
- scroll tracking
- cart and purchase tracking
- traffic source reports
Benefit: GA4 stops being a chaotic panel full of numbers — it starts to show the actions that matter to the business.
Google Tag Manager
- the GTM container
- GA4 tags
- custom events
- rules and variables
- clicks on buttons and links
- forms
- integrations with Google Ads, Meta Pixel, LinkedIn Insight
- e-commerce events
- Consent Mode
Benefit: The site is ready for further marketing development — with no chaos in the code.
Conversion tracking
- form submission
- phone/email click
- a click on “order”
- PDF file download
- going to the cart
- starting checkout
- purchase
- newsletter sign-up
- bookings
- leads from a landing page
Benefit: You see which traffic sources actually generate customer actions.
E-commerce tracking (stores)
- product view
- adding / removing from the cart
- starting checkout
- purchase + order value
- most frequently bought products
- sales sources
- revenue from campaigns
- ROAS
- abandoned carts
Benefit: You see which products, campaigns and channels really generate sales.
CookieSEM / CookieYes + Consent Mode v2
- CookieSEM / CookieYes configuration
- consent categories
- integration with GTM
- Consent Mode v2
- blocking tags before consent
- consent behaviour tests
- checking how tags react to the user’s choice
Benefit: Analytics and advertising work in an orderly way, taking the user’s consent into account.
Server-side tracking (optional)
- server-side GTM
- your own endpoint (e.g. data.yourdomain.com)
- server / VPS configuration
- sending data to GA4
- control over the data sent to external tools
- BigQuery
- a Looker Studio dashboard
Benefit: Greater control over your data, better measurement quality and a more advanced infrastructure.
Analytics & conversion tracking packages
Three levels of scope — from a basic GA4 configuration to server-side tracking for larger e-commerce projects.
GA4 Setup
Basic, correct measurement of your site
from PLN 990 net
For companies that need basic but correct measurement of their site — without chaos in the data.
For whom
- service websites
- small local businesses
- landing pages
- simple advertising campaigns
- companies with no analytics in place
Scope
- GA4 configuration
- basic events
- conversions
- integration with Google Ads
- form measurement
- measuring clicks on phone or email
- basic verification that it works
- a short walkthrough of the data
GA4 + GTM + CookieSEM
Full setup of analytics, tags and consents
from PLN 2,990 net
For companies that run ads, WooCommerce stores or need tidy analytics with Consent Mode.
For whom
- companies running Google Ads
- WooCommerce stores
- sites after a rebuild
- companies that need Consent Mode v2
- businesses with a wider scope of marketing activity
Scope
- ✓ everything from GA4 Setup
- Google Tag Manager configuration
- structure of tags, rules and variables
- CookieSEM or CookieYes
- Consent Mode v2
- integration with Google Ads
- remarketing events
- e-commerce tracking for WooCommerce
- implementation tests
- documentation
- training or a walkthrough of the reports
Server-side tracking
Advanced measurement for larger projects
from PLN 5,990 net
For larger stores, e-commerce with higher traffic, companies investing in Google Ads and projects that need better data quality.
For whom
- larger WooCommerce / Shopify stores
- high-traffic e-commerce
- companies with an ad budget of PLN 10k+
- projects that need better data quality
- companies wanting more privacy control
Scope
- ✓ everything from GA4 + GTM + CookieSEM
- server-side GTM
- your own endpoint (e.g. data.yourdomain.com)
- server / VPS configuration (from PLN 50/month)
- improved data quality
- greater control over the information sent
- BigQuery
- a Looker Studio dashboard
- tests on the client and server side
- technical documentation
Prices are net — add 23% VAT. Server-side tracking additionally requires a server/VPS from PLN 50/month.
How do we implement analytics step by step?
Six stages — from an audit of the current analytics, through the measurement plan and configuring the tools, to testing, documentation and training on how to use the data.
Audit of the current analytics
We check GA4, GTM, Google Ads, Search Console, Merchant Center, CookieSEM, forms, events, conversions and e-commerce tracking.
Effect: You know whether your current data is reliable and what needs fixing.
Measurement plan
A map of what is to be measured and why. Without a plan, analytics turns into a collection of random events.
Effect: You get a logical measurement system, not a random tag setup.
Configuring GA4, GTM and integrations
We implement the technical setup: tags, rules, variables, events, conversions, integrations with Ads, Meta, LinkedIn and Looker Studio.
Effect: The tools start collecting data in an orderly way.
Testing and validation
After the configuration we check DebugView, Tag Assistant, the GTM preview, form submissions, clicks, the cart, a test purchase and the consent status.
Effect: The implementation is checked technically, not left “by eye”.
Documentation and handover
Documentation with a list of events, conversions, a description of the GTM rules, integrations and recommendations for further changes.
Effect: You stay in control of the implementation and can easily revisit the decisions.
Training or a walkthrough of the results
We show you where to check the most important data: traffic sources, conversions, GA4 reports, e-commerce data, Ads campaigns and dashboards.
Effect: You do not just have analytics in place — you understand how to use it.
What to send for a quote?
All you need is a short note about your site, the tools you already have and your measurement goal. We will ask about the rest.
Answer these questions
- What is the address of your website / store?
- Do you already have GA4, GTM and Google Ads in place?
- What do you want to measure (forms, phone calls, purchases)?
- Are you running advertising campaigns?
- Which integrations do you need (Meta, LinkedIn, CookieSEM)?
- Do you need Consent Mode v2?
- Are you planning server-side tracking?
- Do you want a dashboard in Looker Studio?
Frequently asked questions
Short answers to questions about GA4, GTM, conversions, Consent Mode and server-side tracking.
Is simply installing GA4 enough?
What is a conversion?
Can you measure clicks on a phone number?
Can you measure contact forms?
Does analytics work with a WooCommerce store?
Will the data in GA4 and Google Ads be identical?
Do I need CookieSEM or CookieYes?
Does Consent Mode replace the cookie banner?
When is server-side tracking worth implementing?
Will I get documentation after the implementation?
Stop guessing which marketing activities work. Start measuring them.
If you run a site, store, Google Ads campaigns or SEO activity, but you are not sure which channels bring customers — tidy up your analytics. We will configure GA4, GTM, conversion tracking, events, e-commerce tracking, Consent Mode and reports so the data helps you make decisions.
As a result you will see not just traffic, but real user actions.