Google Ads guidance for Search, Shopping and Performance Max campaigns, including budgets, remarketing, conversion tracking and profitability.
An overview of Google Ads types: Search, Performance Max, Shopping, Display, Video (YouTube), Demand Gen and App. How they differ, for which goal and for whom — with a type → goal → for whom table.
Without conversion tracking a Google Ads campaign is just guesswork. We explain the conversion tag, importing from GA4, enhanced conversions, Consent Mode v2 and attribution models.
Can you advertise your business on Google for free? An honest breakdown of which channels are genuinely free (Business Profile, Maps, free listings, SEO, YouTube) and what you actually have to pay for.
Google Analytics 4 for a WooCommerce store: how to implement e-commerce events (view_item, add_to_cart, begin_checkout, purchase) via GTM, set up Consent Mode v2 in line with GDPR and make decisions based on data.
How Google product advertising works, how Shopping differs from Performance Max, what to prepare in your shop (Merchant Center, feed) and where product campaigns most often break.
Managing a Google Ads campaign is more than a one-off setup. We explain what ongoing management covers — strategy, conversion measurement, structure, optimisation and reporting.
The cost of Google Ads is the ad budget (you pay Google) plus agency management. See realistic ranges, cost per click (CPC), billing models and how much to plan for a business and an online store.
Google Merchant Center is the account in which your WooCommerce store sends a product feed to Google. We explain how to set it up, which attributes are required and why products sometimes get disapproved.
PLA campaigns (Product Listing Ads) is the old name for Google product ads. We explain how the feed in Merchant Center works, how PLA differs from Performance Max and what to check before your store starts paying for clicks.
How do you measure online campaign performance in 2026? CTR, CR, ROAS, ROI, GA4, Consent Mode v2 and data-driven attribution — we explain which metrics really matter for your sales.
Google Ads remarketing (retargeting) reminds people who visited your store but didn't buy. We explain the types, costs, abandoned carts and when it pays off.
Sharing a Google Ads account lets you work on a single account together with other people. Thanks to this there is no need to create a separate account for every new colleague. See how to grant access and set the right access level for specific people.
How to grant access to Google Analytics. A step-by-step guide: Google Analytics is the most widely used platform for tracking website statistics. We have prepared a short guide showing how you can