SEO and GEO for websites and online stores: technical optimisation, content architecture, internal linking and visibility in Google, ChatGPT and AI Overviews.
Meta title and description decide whether someone clicks your result in Google. We show templates for categories, products and the blog, character lengths, templates for a large catalogue and the mistakes that cost clicks.
An online store SEO audit checks indexing, architecture, speed, schema, content, linking and cannibalisation. We show a checklist of areas and when to commission one.
Start your WooCommerce SEO with indexing and category architecture, and only then add content and links. We show you the order of work that genuinely increases traffic from Google.
How to analyse competitors online step by step: tools (Ahrefs, SEMrush, SimilarWeb), content gap, backlink gap, SERP analysis and Google Ads campaigns. A concrete method, no fluff.
Your brand SERP — what Google and AI show when someone types in your company name — decides whether a customer buys or runs to a competitor. We explain how to control and strengthen it for E-E-A-T and AI search.
YouTube video SEO. Companies increasingly promote their services and products on YouTube channels. Learn how to optimise videos so they rank as high as possible.
Rankings and Google traffic dropped? Check whether it is a manual action reported in Search Console or the effect of a core update or the helpful content system. We show how to identify the cause and regain visibility.
Google Maps SEO rests on three pillars: relevance, distance and prominence. We show you, step by step, how to optimise your Google Business Profile so you land in the local pack of three listings.
The sooner the better – when to start SEO. There is plenty of advice online about positioning itself, and one of the factors that affects its results is when you implement it. When should you start SEO? The sooner the better? Yes!
SEO in the UK means entering one of the most developed e-commerce markets in Europe. We explain where to start: a .co.uk domain, hreflang, content localisation and hosting.
An SEO glossary from A to Z: more than 100 terms from search engine optimisation, positioning and search marketing — explained simply and kept up to date (AI Overview, GEO, Core Web Vitals, E-E-A-T).
Long tail keywords are long, precise, low-competition phrases with high conversion. We explain what long tail positioning is and why it is a powerful lever for WooCommerce stores.